Brand Strategy & Growth Marketing Lead

Terrain; Philadelphia (Philadelphia County); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Employee discounts

Retirement savings

Job summary

Terrain, part of URBN, seeks a Senior Manager of Brand Strategy & Integrated Marketing to connect brand vision with growth objectives. You will lead integrated marketing strategies grounded in business performance, customer behavior, product priorities, and growth opportunities, partnering with leadership across Merchandising, Creative, Digital, Customer Analytics, and Retail.

You will translate insights into clear strategic choices, craft narratives across channels, and drive measurable growth

Qualifications

• 7+ years of experience in integrated marketing, brand strategy, growth marketing, e-commerce, retail, or related field.
• Strong business and analytical acumen with demonstrated use of customer, digital, and performance data to guide marketing strategy.
• Ability to translate data into actionable strategic recommendations.

Responsibilities

• Develop annual and seasonal marketing strategies aligned with business objectives and brand priorities.
• Analyze customer behavior and performance data to identify opportunities across acquisition, engagement, and retention.
• Translate insights into clear strategic choices on who to reach, what to communicate, and how to measure impact.
• Lead cross-functional collaboration with Digital Marketing, Customer Analytics, Merchandising, and Creative teams.
• Own performance narratives and KPIs, and drive optimization of channel mix and investment.

Skills

Integrated marketing

Brand strategy

Growth marketing

E-commerce

Retail

Job description

Terrain, part of URBN, seeks a Senior Manager of Brand Strategy & Integrated Marketing to connect brand vision with growth objectives. You will lead integrated marketing strategies grounded in business performance, customer behavior, product priorities, and growth opportunities, partnering with leadership across Merchandising, Creative, Digital, Customer Analytics, and Retail.

You will translate insights into clear strategic choices, craft narratives across channels, and drive measurable growth