Hybrid Growth-Focused Paid Social Creative Strategist

Ariat International; San Leandro (CA); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with company match

Team member discount

Job summary

Ariat International is seeking a curious, data-driven Creative Strategist to lead performance creative for paid social channels. Based in San Leandro, CA, this hybrid role blends data and creativity, writing briefs grounded in insights and running continuous testing across digital channels.

The ideal candidate translates performance data into scalable campaigns, partners with brand teams and external creators, and demonstrates strong writing and cross-functional collaboration skills.

Qualifications

• 4+ years of experience in creative strategy, performance marketing, or growth marketing for a direct-to-consumer or eCommerce brand.
• Strong data and analytical skills to translate data into creative insights and future briefs.
• Proven track record of briefing and testing paid social creative that improved acquisition efficiency at meaningful spend.
• Portfolio or case studies showing creative tests you've run, what you learned, and the business results.
• Fluent in performance creative metrics (hook rate, hold rate, click-through rate, cost per acquisition, return on ad spend) and able to separate creative taste from what the data says.

Responsibilities

• Own the performance creative strategy and testing roadmap for Ariat eCommerce across paid social, paid video, and digital channels, delivering diverse creative at scale.
• Write clear, insight-led creative briefs detailing audience, problem solved, angle, hook, and success metrics.
• Conduct ongoing competitive research to identify trends, formats, and messaging opportunities.
• Mine customer reviews, search data, site behavior, and CRM insights to surface motivations and objections.
• Collaborate with brand creative, in-house production, and external creators to produce assets that meet brand standards.
• Partner with paid media to structure tests and read results across key metrics like CPA and ROAS.
• Analyze creative performance weekly and translate findings into new iterations and concepts.
• Use AI tools to accelerate research, scripting, and variant production while preserving quality.
• Present performance learnings to leadership with actionable recommendations.
• Maintain a creative learnings library and taxonomy for cross-team reuse.
• Assist with other responsibilities based on business needs.

Skills

Data-driven

Creative strategy

Performance marketing

Cross-functional collaboration

Project management

Strong writer

Tools

Meta Ads Manager

Motion

Job description

Ariat International is seeking a curious, data-driven Creative Strategist to lead performance creative for paid social channels. Based in San Leandro, CA, this hybrid role blends data and creativity, writing briefs grounded in insights and running continuous testing across digital channels.

The ideal candidate translates performance data into scalable campaigns, partners with brand teams and external creators, and demonstrates strong writing and cross-functional collaboration skills.