Brand Marketing Project Manager

Apex Systems; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

ESPP

401K

HSA

EAP counseling

Corporate discounts

Certification discounts

Job summary

Everforth Apex is seeking a Brand Marketing Project Manager in Boston. The role focuses on elevating brand presence and driving strategic product initiatives through cross-functional collaboration and go-to-market leadership.

You will shape brand identity, optimize assortments, and lead market research to guide decisions that impact market impact and business goals.

Qualifications

• 5+ years of brand management, category management, or marketing project management experience.

Responsibilities

• Develop and implement brand strategies aligning with goals to define identity, positioning, and messaging.
• Collaborate with cross-functional teams to plan product assortments based on trends and consumer behavior.
• Lead product launch initiatives with marketing, sales, and operations for successful GTM strategies.
• Conduct market research to inform decisions on consumer preferences and industry trends.
• Build relationships with suppliers and vendors; negotiate terms to enhance offerings.
• Plan and execute promotional campaigns to drive brand awareness and sales.
• Monitor brand and category performance using KPIs and make data-driven recommendations.
• Manage budgets for brand/category initiatives and allocate resources effectively.
• Coordinate with marketing, sales, and product development to ensure alignment with objectives.

Skills

Brand strategy

Product assortment planning

Market research

Budget management

Cross-functional coordination

Go-to-market strategy

Job description

Job#: 3058270

Brand Marketing Project Manager

Location

Boston, Massachusetts (Hybrid: On-site Monday-Thursdays, and can work remotely from home on Fridays)

Role Overview

This organization is seeking a dynamic Brand Marketing Project Manager to elevate our brand presence and drive strategic product initiatives. In this multifaceted role, you will shape the perception of our brand and optimize product assortments to meet market demands and business objectives. You will lead cross-functional collaboration and drive go-to-market strategies to maximize market impact.

Key Responsibilities

• Develop and implement comprehensive brand strategies aligned with organizational goals to define brand identity, positioning, and messaging.
• Collaborate with cross-functional teams to plan and optimize product assortments based on market trends, consumer behavior, and competitor activities.
• Lead product launch initiatives, coordinating with marketing, sales, and operations teams to develop successful go-to-market strategies.
• Conduct market research to understand consumer preferences, industry trends, and competitive landscapes, utilizing insights to inform key decisions.
• Build and maintain strong relationships with suppliers and vendors, negotiating terms and collaborating on initiatives to enhance product offerings.
• Plan and execute promotional campaigns to drive brand awareness and product sales, aligning promotions with the overall brand strategy.
• Monitor and analyze the performance of brands and product categories using key performance indicators to make data-driven recommendations.
• Manage budgets for brand and category initiatives, ensuring effective allocation of resources to achieve maximum impact.
• Collaborate with internal stakeholders, including marketing, sales, and product development teams, to ensure alignment with business objectives.

Required Qualifications

Experience: Minimum of 5+ years of directly relevant work experience in brand management, category management, or strategic marketing project management.

Technical Skills: Proficiency in brand strategy development, product assortment planning, market research methodologies, budget management, and cross-functional project coordination.

Company Overview & Culture

We are a global leader in the consumer goods and services industry, dedicated to innovation, excellence, and creating impactful brand experiences. Our culture thrives on collaboration, strategic thinking, and a shared passion for delivering high-quality products that resonate with consumers worldwide. We value diverse perspectives and foster an environment where professionals can grow and drive meaningful change.

Benefits

• Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
• In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach.
• You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.

Equal Opportunity Statement

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

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