Brand Marketing Project Manager

PR Girl Manifesto, Inc.; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and DIS

ESPP (employee stock purchase program)

401K with company match

HSA (Health Savings Account)

EAP with counseling

Job summary

Apex Systems, Inc. is seeking a Brand Marketing Project Manager in Boston with 5+ years of experience to elevate our brand and optimize product assortments. You will lead cross-functional collaboration for go-to-market initiatives and drive data-driven decisions to meet market demands.

You will shape brand identity, oversee packaging and messaging, and coordinate with marketing, sales, and operations to deliver impactful campaigns and strong product performance.

Qualifications

• Experience in brand management, category management, or strategic marketing project management (5+ years).
• Strong ability to shape brand identity, positioning, and messaging.
• Proven track record with product assortment planning and market insights.
• Experience leading cross-functional teams and coordinating go-to-market initiatives.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with organizational goals.
• Collaborate with cross-functional teams to plan and optimize product assortments based on trends and behavior.
• Lead product launch initiatives and coordinate GTM strategies with marketing, sales and operations.
• Conduct market research to understand consumer preferences, industry trends, and competition.
• Build and maintain relationships with suppliers and vendors to enhance offerings.
• Plan and execute promotional campaigns to drive brand awareness and product sales.
• Monitor and analyze brand performance using KPIs to inform decisions.
• Manage budgets for brand and category initiatives and allocate resources effectively.

Skills

Brand strategy development

Product assortment planning

Market research methodologies

Budget management

Cross-functional coordination

Job description

# Brand Marketing Project ManagerApex Systems, Inc.Boston, MAContractNov 05, 2026Marketing## Job Description**Job#: 3058270****Job Description:**Brand Marketing Project Manager**Location:** Boston, Massachusetts (Hybrid: On-site Monday-Thursdays, and can work remotely from home on Fridays)Role OverviewThis organization is seeking a dynamic Brand Marketing Project Manager to elevate our brand presence and drive strategic product initiatives. In this multifaceted role, you will shape the perception of our brand and optimize product assortments to meet market demands and business objectives. You will lead cross-functional collaboration and drive go-to-market strategies to maximize market impact.Key Responsibilities* Develop and implement comprehensive brand strategies aligned with organizational goals to define brand identity, positioning, and messaging.* Collaborate with cross-functional teams to plan and optimize product assortments based on market trends, consumer behavior, and competitor activities.* Lead product launch initiatives, coordinating with marketing, sales, and operations teams to develop successful go-to-market strategies.* Conduct market research to understand consumer preferences, industry trends, and competitive landscapes, utilizing insights to inform key decisions.* Build and maintain strong relationships with suppliers and vendors, negotiating terms and collaborating on initiatives to enhance product offerings.* Plan and execute promotional campaigns to drive brand awareness and product sales, aligning promotions with the overall brand strategy.* Monitor and analyze the performance of brands and product categories using key performance indicators to make data-driven recommendations.* Manage budgets for brand and category initiatives, ensuring effective allocation of resources to achieve maximum impact.* Collaborate with internal stakeholders, including marketing, sales, and product development teams, to ensure alignment with business objectives.Required Qualifications**Experience:** Minimum of 5+ years of directly relevant work experience in brand management, category management, or strategic marketing project management.**Technical Skills:** Proficiency in brand strategy development, product assortment planning, market research methodologies, budget management, and cross-functional project coordination.Company Overview & CultureWe are a global leader in the consumer goods and services industry, dedicated to innovation, excellence, and creating impactful brand experiences. Our culture thrives on collaboration, strategic thinking, and a shared passion for delivering high-quality products that resonate with consumers worldwide. We value diverse perspectives and foster an environment where professionals can grow and drive meaningful change. *Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.**Everforth Apex uses a virtual recruiter as part of the application process. Click here for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at https://www.apexsystems.com/privacy-policy**Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.**Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.**If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.**UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.*VEVRAA Federal Contractor. We request Priority Protected Veteran & Disabled Referrals for all of our locations within the state.### About Apex Systems, Inc.Apex Systems is a world class technology services business that incorporates industry insights and experience to deliver solutions that fulfill our clients’ digital visions. We provide a continuum of service from workforce mobilization and modern enterprise solutions to digital innovation to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across the US, Canada, and Mexico.Apex is a segment of ASGN Inc. (NYSE: ASGN). To learn more, visit www.apexsystems.com.