Brand & Product Marketing Lead - Hybrid

PR Girl Manifesto; Boston (MA); Ibrido; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision, life, and DIS

ESPP (employee stock purchase program)

401K with company match

HSA (Health Savings Account)

EAP with counseling

Descrizione del lavoro

Apex Systems, Inc. is seeking a Brand Marketing Project Manager in Boston with 5+ years of experience to elevate our brand and optimize product assortments. You will lead cross-functional collaboration for go-to-market initiatives and drive data-driven decisions to meet market demands.

You will shape brand identity, oversee packaging and messaging, and coordinate with marketing, sales, and operations to deliver impactful campaigns and strong product performance.

Competenze

• Experience in brand management, category management, or strategic marketing project management (5+ years).
• Strong ability to shape brand identity, positioning, and messaging.
• Proven track record with product assortment planning and market insights.
• Experience leading cross-functional teams and coordinating go-to-market initiatives.

Mansioni

• Develop and implement comprehensive brand strategies aligned with organizational goals.
• Collaborate with cross-functional teams to plan and optimize product assortments based on trends and behavior.
• Lead product launch initiatives and coordinate GTM strategies with marketing, sales and operations.
• Conduct market research to understand consumer preferences, industry trends, and competition.
• Build and maintain relationships with suppliers and vendors to enhance offerings.
• Plan and execute promotional campaigns to drive brand awareness and product sales.
• Monitor and analyze brand performance using KPIs to inform decisions.
• Manage budgets for brand and category initiatives and allocate resources effectively.

Conoscenze

Brand strategy development

Product assortment planning

Market research methodologies

Budget management

Cross-functional coordination

Descrizione del lavoro

Apex Systems, Inc. is seeking a Brand Marketing Project Manager in Boston with 5+ years of experience to elevate our brand and optimize product assortments. You will lead cross-functional collaboration for go-to-market initiatives and drive data-driven decisions to meet market demands.

You will shape brand identity, oversee packaging and messaging, and coordinate with marketing, sales, and operations to deliver impactful campaigns and strong product performance.