Program Manager, Marketing

Apex Systems; Leawood (KS); On-site; USD 90,000 - 120,000; Full time

Job summary

Apex Systems in Leawood, KS is seeking a Program Manager, Marketing to develop and execute marketing strategies that boost guest engagement, product revenue, and profitability. You will lead planning, promotions, merchandising initiatives, and guest programs to increase attachment and spend.

Working cross-functionally, you will identify opportunities to influence consumer behavior and deliver measurable business results, partnering with Operations, Analytics, Loyalty, Technology, Finance,

Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or related field.
• Five or more years in marketing, brand management, category marketing, or consumer marketing with proven strategic initiatives.
• Strong proficiency in MS Office; knowledge of digital marketing, CRM, paid media, mobile ordering, and consumer-facing digital experiences.
• Strong strategic thinking, analytical, decision-making, and problem-solving skills; ability to lead cross-functional initiatives.

Responsibilities

• Develop and execute annual marketing strategies, promotions, and campaigns to drive revenue growth and guest engagement.
• Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotions.
• Identify growth opportunities through pricing, bundling, and market trends to increase product incidence.
• Analyze campaign performance using data and insights to optimize strategies and inform future initiatives.
• Partner with Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, and suppliers to launch initiatives.
• Develop and lead merchandising and marketing strategies across digital channels, packaging, and on-site materials.

Skills

Marketing strategy

Cross-functional leadership

Analytical thinking

MS Office proficiency

Digital marketing knowledge

CRM knowledge

Budget management

Vendor/agency coordination

Education

Bachelor's degree in marketing/advertising/business

Tools

MS Office

Digital marketing platforms

Job description

Job#: 3056436

Job Description: Program Manager, Marketing

Location: Leawood, KS (On-site)

Role Overview

This organization is seeking a Program Manager, Marketing to develop and execute marketing strategies that drive guest engagement, product revenue, and overall profitability. The selected professional will lead marketing planning, promotional strategy, merchandising initiatives, and guest-facing programs to increase product attachment and average spend. Working cross-functionally, this role identifies key opportunities to influence consumer purchase behavior and deliver measurable business results.

Key Responsibilities

• Develop and execute annual food and beverage marketing strategies, promotions, and campaigns that drive revenue growth and consumer engagement.
• Lead marketing efforts for assigned categories, including menu innovations, limited-time offers, product launches, and promotional programs from concept through execution.
• Identify and evaluate growth opportunities through pricing, bundling, promotional strategy, guest insights, and market trends to increase product incidence.
• Analyze campaign and product performance, leveraging data and consumer insights to optimize strategies and inform future initiatives.
• Partner with Operations, Analytics, Loyalty, Technology, Finance, Creative, agencies, and suppliers to launch marketing initiatives.
• Develop and lead merchandising and marketing strategies across digital menu boards, mobile ordering, kiosks, digital channels, packaging, and on-site materials.
• Solicit and manage cooperative funding for promotions, while handling invoice reconciliation and budget management.
• Present strategies, recommendations, performance results, and business opportunities to partners and leadership.
• Manage marketing budgets, agency relationships, supplier partnerships, and cooperative marketing funding to increase effectiveness and return on investment.

Required Qualifications

Education: Bachelor’s degree in marketing, advertising, business, communications, or a related field is preferred.

Experience: Five or more years of professional experience in marketing, brand management, category marketing, or consumer marketing is required. Proven experience executing strategic marketing initiatives with a sense of urgency and meeting deadlines is necessary. Experience leading cross-functional initiatives and managing multiple stakeholders from strategy development through execution and measurement is required.

Technical Skills: Strong proficiency in MS Office applications is required. Knowledge of digital marketing, customer relationship management, paid media, mobile ordering, and consumer-facing digital experiences is necessary. Strong strategic thinking, analytical, decision-making, and problem-solving skills are required.

Preferred Qualifications

• Experience managing agencies, vendor partnerships, and cooperative marketing programs.
• Professional experience in the food and beverage or hospitality industry.
• Experience developing marketing briefs, business cases, and strategic recommendations.
• Proven experience evaluating program performance and return on marketing investment to support corporate decision-making.
• Merchandising, packaging, and channel marketing experience.
• Ability to analyze cost/benefit reports to demonstrate return on investment.
• Experience in project management and project ownership.
• Experience directing creative development and providing guidance for photoshoots, content creation, and marketing asset production.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. (Do not submit resumes or solicit consultants to this email address).