Brand Marketing Manager, WhatsApp

WhatsApp; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

An innovative tech company is seeking a Brand Marketing Manager to shape the future of its brand. In this pivotal role, you will develop and execute global marketing strategies, manage large-scale campaigns, and collaborate with cross-functional teams to ensure brand relevance for billions of users. This position offers the chance to make a significant impact in a fast-paced environment, where your creativity and strategic thinking will drive brand success. If you are passionate about consumer tech and eager to build impactful marketing initiatives, this is the perfect opportunity for you.

Qualifications

• 7+ years of experience in brand marketing for consumer tech brands.
• Experience leading large multi-million dollar campaigns.
• Demonstrated experience working with media and creative agencies.

Responsibilities

• Develop and manage a pipeline of global brand marketing initiatives.
• Lead the development of campaigns and go-to-market strategy.
• Track performance of campaigns to optimize and report success.

Skills

Brand Marketing

Consumer Insights

Campaign Management

Media Planning

Product Marketing

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Analytics Tools

Media Buying Platforms

Job description

Join to apply for the Brand Marketing Manager, WhatsApp role at WhatsApp

Join to apply for the Brand Marketing Manager, WhatsApp role at WhatsApp

This range is provided by WhatsApp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$122,000.00/yr - $176,000.00/yr

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere.WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.

Brand Marketing Manager, WhatsApp Responsibilities:

• Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.
• Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.
• Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
• Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.
• Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
• Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.
  
  

Minimum Qualifications:

• 7+ years of experience in brand marketing for consumer tech brands of global scale
• Brand marketing experience in Tech industry
• In-depth experience in landing successful product value propositions with clear brand POV
• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
• Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
• Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
• Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
  
  

Preferred Qualifications:

• Product marketing experience in tech
• CPG marketing experience
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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