Small Business Marketing Manager, Sales Enablement

Meta; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

Join a forward-thinking company as a Small Business Marketing Manager, where your expertise in sales enablement will drive revenue growth for small business advertisers across Meta's platforms. In this dynamic role, you'll collaborate with diverse teams globally, crafting impactful sales content and strategies that resonate across regions. Your ability to communicate clearly and influence stakeholders will be key as you navigate tight deadlines and complex projects. Embrace the opportunity to make a significant impact in a company that's shaping the future of social technology and empowering businesses worldwide. This role promises a blend of creativity, strategy, and collaboration in a fast-paced environment.

Benefits

Bonus

Equity

Comprehensive Benefits

Flexible Work Environment

Qualifications

• 8+ years of marketing and communications experience, especially in sales enablement.
• Strong skills in creating effective sales communications that yield results.

Responsibilities

• Develop compelling sales communications materials with cross-functional teams.
• Engage with sales teams to gather feedback and optimize messaging.

Skills

Marketing Experience

Sales Enablement

Communication Skills

Analytical Skills

Project Management

Tools

Meta Business Products

Ads Manager

Facebook Pages

Instagram Business Account

Job description

Small Business Marketing Manager, Sales Enablement

Millions of small business advertisers use Meta technologies every month to connect with customers, across Instagram, Facebook, WhatsApp and more. We succeed when we help them grow their business. At Meta, you can play a key part leading this movement on our Small Business Sales Marketing team. We are looking for a sales enablement marketing professional for our small business audience. In this role, you will help enable Sales to generate revenue by creating engaging sales content. You will report to the Small Business Sales Enablement Team Lead and partner with Sales Managers, Product Marketing, Regional Enablement, Communications, Legal and others to help develop and deliver enablement content with a programmatic approach to sales execution. To succeed in this role, you are a skilled, clear and concise communicator; adept at working with and influencing cross-functional partners, many of whom work in regions outside North America; and can lead projects autonomously against tight deadlines. This role is focused on enabling sales teams in APAC and LATAM. These teams are focused on Meta’s Messaging products (ads that click to Messenger and ads that click to WhatsApp). Experience collaborating with international teams, particularly in APAC and LATAM, is a plus but not required.

Responsibilities

1. Partner with Sales, Legal, Product, and Communication teams to develop compelling sales communications materials/assets.
2. Devise sales communication strategies and guidance related to our initiatives.
3. Develop clear, concise, and differentiated internal communications to improve the sales teams' understanding of company programs, responses, and initiatives.
4. Coordinate with cross-functional partners to roll out new or changed messaging to the sales teams.
5. Proactively engage with sales managers and sales representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging/deliverables, and share best practices.
6. Plan and execute prioritized work by selecting an appropriate method to most effectively achieve project objectives.
7. Stay on top of industry and market trends. Become an expert in Meta's ad products, partners, narrative and audiences.
8. Work closely with leadership and global cross-functional teams, to activate proactive and reactive messages across sales channels and to mitigate risk.
9. Some travel required to Meta office and call center locations.

Minimum Qualifications

1. 8+ years of marketing and communications experience, including sales enablement experience from a marketing perspective.
2. Experience creating sales communications that produce measurable results.
3. Experience with online advertising industry and/or small and medium businesses.

Preferred Qualifications

1. Experience creating sales communication strategies for both global and regional audiences.
2. Collaboration experience with international teams, particularly in APAC and/or LATAM.
3. Experience thinking strategically through complex concepts and translating into easy-to-understand ideas.
4. Analytical and problem-solving experience, and experience adapting materials based on data and insights.
5. Experience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlines.
6. Project management and communication experience.
7. Experience using Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Commerce Manager, etc.).
8. Experience working independently and within teams, and maintaining solid judgment in fast-paced environments.
9. Experience with sales processes including inbound lead response and outbound prospecting.
10. Experience with small business challenges and needs.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

US$122,000/year to US$176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [e-mail].

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