Consumer Product Marketing Manager

Facebook; New York (NY); On-site; USD 158,000 - 223,000; Full time

Job summary

An established industry player is seeking an experienced Consumer Product Marketing Manager to join their dynamic team. In this pivotal role, you will influence product strategies and drive awareness for products used by billions globally. Your creativity and analytical skills will help shape go-to-market strategies and connect consumers with innovative solutions. This is a fantastic opportunity to work in a collaborative environment, tackling complex challenges while making a significant impact on product adoption and engagement. If you're ready to take your marketing career to the next level, we want to hear from you!

Qualifications

• 10+ years of marketing experience with a focus on product marketing.
• Experience in consumer-facing product launches and campaigns.

Responsibilities

• Lead inbound and outbound product marketing initiatives.
• Develop go-to-market strategies with cross-functional partners.

Skills

Product Marketing

Consumer GTM Strategies

Analytical Skills

Project Management

Presentation Skills

Education

Bachelor's Degree in Business

Marketing Degree

Job description

**Summary:**

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives. We're looking for an experienced, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. If you are marketer who has creativity and analytical know-how, excel at leading complex projects in deadline-focused environments and care about connecting consumers with great products, then we'd like to connect with you.

**Required Skills:**

Consumer Product Marketing Manager Responsibilities:

1. Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy.

2. Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.

3. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

4. Tackle complex problems with a strategy-driven lens and create thoughtful recommendations and action plans for solving those problems

**Minimum Qualifications:**

Minimum Qualifications:

5. 10+ years of full-time experience in Marketing

6. Direct experience in Product Marketing, partnering closely with Product teams

7. Experience with consumer GTM strategies based on consumer driven insights

8. Experience with consumer facing product launches and consumer campaigns

9. Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally

10. Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders

11. Experience driving presentations with executives and cross functional teams

12. Project management experience

**Preferred Qualifications:**

Preferred Qualifications:

13. Bachelor's Degree in Business, Marketing or Creativity discipline

14. Internet or technology industry experience

15. International experience

16. Copywriting experience

**Public Compensation:**

$158,000/year to $223,000/year + bonus + equity + benefits

**Industry:** Internet

**Equal Opportunity:**

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].