Consumer Product Marketing Manager

Meta; New York (NY); On-site; USD 158,000 - 223,000; Full time

Job summary

Join a forward-thinking company as a Consumer Product Marketing Manager, where you will lead innovative marketing strategies for products used by billions worldwide. This dynamic role involves collaborating with various teams to shape product narratives and drive consumer engagement. You will tackle complex challenges using data-driven insights, ensuring successful product launches and sustained consumer interest. With a focus on creativity and analytical skills, this position offers the opportunity to make a significant impact in a rapidly evolving industry. If you're passionate about connecting consumers with exceptional products, this is the perfect opportunity for you.

Qualifications

• 10+ years of experience in Marketing with a focus on Product Marketing.
• Experience in consumer-facing product launches and campaigns.

Responsibilities

• Lead inbound and outbound product marketing initiatives.
• Develop and execute go-to-market strategies with cross-functional partners.

Skills

Product Marketing

Consumer GTM Strategies

Analytical Campaign Development

Cross-functional Collaboration

Presentation Skills

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Creativity Discipline

Job description

We're looking for an experienced Consumer Product Marketing Manager to join our growing product marketing team, and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs and drive complex cross-company initiatives.We're looking for an experienced, consumer-focused Product Marketing Managers to join our growing global team. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption and working cross functionally with partners at various altitudes throughout the company. If you are marketer who has creativity and analytical know-how, excel at leading complex projects in deadline-focused environments and care about connecting consumers with great products, then we'd like to connect with you.

Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, communications and policy.

Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.

Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Tackle complex problems with a strategy-driven lens and create thoughtful recommendations and action plans for solving those problems

Minimum Qualifications

10+ years of full-time experience in Marketing

Direct experience in Product Marketing, partnering closely with Product teams

Experience with consumer GTM strategies based on consumer driven insights

Experience with consumer facing product launches and consumer campaigns

Experience working with Product, Marketing, Policy and Communications teams at all levels of management, both internally and externally

Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders

Experience driving presentations with executives and cross functional teams

Preferred Qualifications

Bachelor's Degree in Business, Marketing or Creativity discipline

Internet or technology industry experience

International experience

Copywriting experience

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$158,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .

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Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .