Marketing Manager, Family of Apps Solutions Marketing New York, NY • Sales & Marketing • Busine[...]

Meta; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to drive impactful global marketing strategies for its family of apps. This role demands a masterful storyteller who can distill complex concepts into clear narratives and collaborate effectively across functions. You'll set the strategic direction for innovative marketing solutions, leveraging data to inform decisions and crafting compelling messaging that resonates with diverse audiences. Join a forward-thinking company that is transforming social technology and offers a dynamic environment where your contributions will shape the future of digital engagement.

Qualifications

• 7+ years in marketing strategy, product positioning, and communications planning.
• Experience in cross-functional roles and agile development methodologies.

Responsibilities

• Set strategy for Meta’s family of apps business solutions and drive outcomes.
• Collaborate with partners to ensure consistent messaging across activations.

Skills

Marketing Strategy Development

Cross-Functional Collaboration

Data-Driven Decision Making

Storytelling

Project Management

Communication Skills

Agile Methodologies

Education

BA/BS degree in Business or Related Field

Tools

Google Workspace (G Suite)

PowerPoint

Job description

Marketing Manager, Family of Apps Solutions Marketing

Meta is seeking a Marketing Manager, Family of Apps Solutions Marketing who is passionate about helping businesses use technology to grow to support our portfolio of family of apps business solutions. Experience in creator marketing is a plus. The successful candidate will have experience in crafting impactful global marketing strategies that drive results. They will be a masterful storyteller that possesses exceptional skills in creating original, effective positioning, messaging, and content that resonates with varied audiences. Experience distilling complex concepts into clear, compelling narratives is essential. As this role is highly cross-functional and will work closely with Product Marketing, Industry and Audience Marketing, Sales, Research, Communications and more, they’ll demonstrate a proven track record of success in cross-functional collaboration.

Responsibilities

1. Set strategy and direction for a subset of Meta’s family of apps business solutions that brings solutions to life and drives outcomes.
2. Understand and communicate the industry and competitive landscape and Meta’s role within it.
3. Craft simple, compelling and distinct positioning that helps shape and transform how businesses understand what we offer.
4. Create source code messaging and materials for your area of business, translating positioning into enablement (e.g., decks, guides) that empower internal partners to scale the strategic thinking and messaging to small and large advertisers around the world.
5. Measure the success of marketing efforts to understand what’s working and shape plans for the future.
6. Collaborate with key partners within Product Marketing, Industry and Audience Marketing, Sales, Research, Communications, etc. to understand their needs and identify opportunities to collaborate and activate. Consult to ensure messaging manifests consistently across the activations that matter most.

Minimum Qualifications

1. BA/BS degree in business or a related field
2. 7+ years of experience developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies
3. Experience using data to inform marketing decisions
4. Experience with the digital advertising landscape
5. Experience synthesizing complex technology products and client needs into simple, powerful stories
6. Communication and presentation experience
7. Project management experience and prioritization
8. Experience operating in cross-functional roles
9. Experience with agile development methodologies and experience working in a fast-paced, iterative environment
10. Experience with Google Workspace (G Suite) and PowerPoint

Preferred Qualifications

1. Experience with creator marketing solutions and engaging formats (i.e. short form video etc.)

About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

$122,000/year to $176,000/year + bonus + equity + benefits

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.