Growth Marketing Manager, B2B AI

Meta; New York (NY); On-site; USD 96,000 - 143,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Manager to drive the adoption of innovative AI solutions for business clients. In this dynamic role, you will collaborate with cross-functional teams to design and implement effective marketing strategies across various digital channels. Your expertise in B2B marketing and data analysis will be crucial in optimizing campaigns and enhancing customer engagement. This position offers a unique opportunity to shape the future of marketing in a fast-paced environment, where your contributions will directly impact business growth and success. Join a forward-thinking company that values creativity and innovation in the marketing landscape.

Benefits

Bonus

Equity

Comprehensive Benefits

Flexible Work Environment

Qualifications

• 4+ years of marketing experience, especially in B2B and digital channels.
• Strong analytical skills and experience with A/B testing.

Responsibilities

• Develop and execute digital marketing strategies for AI solutions.
• Analyze campaign performance and make data-driven recommendations.

Skills

Digital Marketing

Marketing Automation

A/B Testing

Data Analysis

B2B Marketing

Cross-functional Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Marketing Automation Platforms

Job description

Business Growth Marketing (BGM) contributes directly to Meta's mission by connecting every business in the world with their customers. We are looking for a growth marketer to support the testing and scaling of new AI solutions for business customers, including an advertiser copilot. Successful candidates have experience building growth programs via digital channels at a fast-paced company. They can execute against a roadmap and use research/testing to chart a course where roadmaps have yet to be defined.

Growth Marketing Manager, B2B AI Responsibilities

1. Collaborate with product marketing, sales, data science, and creative teams to understand the needs of our target audiences and develop digital/performance marketing strategies that will drive awareness, consideration, and adoption of AI solutions.
2. Manage digital marketing channels (email, in product, web, ads, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale.
3. Work with quantitative and qualitative data teams to understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.
4. Design and activate Agent-as-a-channel strategies, leveraging 1p and 3p agentic workflows to drive more efficient and effective customer engagement.
5. Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel and support sales cycle efficiency with performance and digital marketing best practices.
6. Improve our digital funnel across target audiences, all the way from discovery through to conversion.
7. Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on-time and accurate launches.
8. Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
9. Design and implement test plans to understand drivers of conversion and product adoption.

Minimum Qualifications

1. 4+ years of experience in marketing.
2. Experience with marketing automation platforms and tools.
3. Experience marketing to B2B audiences.
4. Experience with A/B Testing and lift measurement.
5. Experience influencing and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns.

Preferred Qualifications

1. Marketing to developer audiences.
2. Experience with Salesforce AI solutions, including Agentforce.
3. Demonstrated understanding of the AI landscape and experience with Agentic solutions.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$96,000/year to $143,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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