Brand Marketing Manager, WhatsApp

Facebook; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

An established industry player seeks a passionate Brand Marketing Manager for WhatsApp, a pivotal role in shaping global brand strategies. This dynamic position requires a proven leader with extensive experience in consumer tech marketing, capable of developing and executing large-scale campaigns that resonate with billions of users. You will collaborate with diverse teams to inform brand strategies and optimize campaign performance, ensuring alignment with business goals. Join a forward-thinking company where your innovative ideas will help elevate a beloved communication platform to new heights.

Qualifications

• 7+ years of experience in brand marketing for consumer tech brands.
• Proven track record in leading large multi-million dollar campaigns.

Responsibilities

• Develop and manage global brand marketing initiatives across media and partnerships.
• Lead the development of campaigns and go-to-market strategies for global brand campaigns.

Skills

Brand Marketing

Consumer Insights

Campaign Management

Media Planning

Product Marketing

Job description

**Summary:**

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere.WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, working with local teams to ensure local relevance for billions of users. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.

**Required Skills:**

Brand Marketing Manager, WhatsApp Responsibilities:

1. Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc.

2. Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets.

3. Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.

4. Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.

5. Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.

6. Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities.

**Minimum Qualifications:**

Minimum Qualifications:

7. 7+ years of experience in brand marketing for consumer tech brands of global scale

8. Brand marketing experience in Tech industry

9. In-depth experience in landing successful product value propositions with clear brand POV

10. Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning

11. Demonstrated experience working with media and creative agencies. Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing

12. Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes

13. Demonstrated track record of bringing a tech product's brand positioning into product design & GTM

**Preferred Qualifications:**

Preferred Qualifications:

14. Product marketing experience in tech

15. CPG marketing experience

**Public Compensation:**

$122,000/year to $176,000/year + bonus + equity + benefits

**Industry:** Internet

**Equal Opportunity:**

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].