Brand Marketing Manager, RTD — Growth & Impact

GALLO; Irving (TX); In loco; USD 110.000 - 160.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical and dental coverage

401k plans

Profit sharing

Pet insurance

Company holidays

Employee wine shop

Descrizione del lavoro

GALLO is seeking a Brand Marketing Manager, Ready-to-Drink, to shape strategy and growth for a high-impact brand. You will partner with senior leaders, cross-functional teams, and agencies to translate insights into integrated plans that strengthen brand equity.

You will lead the annual business review, influence brand planning, and guide advertising, media, partnerships, and activations, while ensuring initiatives align with the brand's objectives and audience.

Competenze

• Experience leading brand strategy and activation across multiple channels.
• Ability to manage large budgets and analyze ROI.
• Travel up to 50% to support in-market needs.

Mansioni

• Lead the annual business review and guide brand planning.
• Develop advertising, media, partnerships, and commerce programs.
• Manage Brand Universe and consumer experience aligned with objectives.
• Influence pricing, portfolio, and go-to-market opportunities.

Conoscenze

Brand management

360 media plans

Cross-functional collaboration

Budget & ROI analysis

Influence & leadership

Formazione

Master's degree

Bachelor's degree

Strumenti

IR IRI/Circana

Descrizione del lavoro

GALLO is seeking a Brand Marketing Manager, Ready-to-Drink, to shape strategy and growth for a high-impact brand. You will partner with senior leaders, cross-functional teams, and agencies to translate insights into integrated plans that strengthen brand equity.

You will lead the annual business review, influence brand planning, and guide advertising, media, partnerships, and activations, while ensuring initiatives align with the brand's objectives and audience.