Brand Marketing Manager, Growth & P&L

Hershey Company; Hershey (PA); On-site; USD 123,000 - 153,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Brand Marketing Manager, Business Lead, to guide a confectionery portfolio. Reporting to the Senior Director, Core Chocolate, this role serves as the brand’s general manager, bringing together strategy, consumer insight, and commercial execution to drive growth and maximize shelf impact across channels.

You will translate strategy into measurable annual plans, steward the brand P&L, collaborate with Sales, Finance, and Shopper & Omnichannel teams, and lead

Qualifications

• 5+ years of relevant experience in Brand Management or related field.
• Consumer product experience required; food experience preferred.
• Experience leveraging consumer insights and data to drive decisions.
• Experience leading brand activation initiatives and campaigns.
• Strong analytical, strategic thinking and problem-solving capabilities.
• Proven ability to influence and collaborate across cross-functional teams.
• Excellent communication, storytelling, and presentation skills.

Responsibilities

• Serve as the brand’s general manager, aligning commercial context with strategy.
• Translate brand and enterprise strategy into clear, measurable annual marketing plans.
• Steward brand P&L and portfolio architecture.
• Represent brand in innovations and pipeline development.
• Partner with Sales, Marketing, and Finance to deploy plans at the moment of choice.
• Oversee weekly and ad hoc brand reporting and performance forums.
• Collaborate to identify and support incremental opportunities.

Skills

Brand Management

Consumer insights

Analytical thinking

Cross-functional collaboration

Communication & storytelling

Education

Bachelor's degree in Marketing, Business, Management, Finance

MBA preferred but not required

Job description

The Hershey Company is seeking a Brand Marketing Manager, Business Lead, to guide a confectionery portfolio. Reporting to the Senior Director, Core Chocolate, this role serves as the brand’s general manager, bringing together strategy, consumer insight, and commercial execution to drive growth and maximize shelf impact across channels.

You will translate strategy into measurable annual plans, steward the brand P&L, collaborate with Sales, Finance, and Shopper & Omnichannel teams, and lead