Brand Manager Marketing

Hershey Company; Hershey (PA); On-site; USD 123,000 - 153,000; Full time

Benefits offered by this job

Health & Wellbeing

Financial Security

Time Off & Flexibility

Growth & Development

Job summary

The Hershey Company is seeking a Brand Marketing Manager, Business Lead, to guide a confectionery portfolio. Reporting to the Senior Director, Core Chocolate, this role serves as the brand’s general manager, bringing together strategy, consumer insight, and commercial execution to drive growth and maximize shelf impact across channels.

You will translate strategy into measurable annual plans, steward the brand P&L, collaborate with Sales, Finance, and Shopper & Omnichannel teams, and lead

Qualifications

• 5+ years of relevant experience in Brand Management or related field.
• Consumer product experience required; food experience preferred.
• Experience leveraging consumer insights and data to drive decisions.
• Experience leading brand activation initiatives and campaigns.
• Strong analytical, strategic thinking and problem-solving capabilities.
• Proven ability to influence and collaborate across cross-functional teams.
• Excellent communication, storytelling, and presentation skills.

Responsibilities

• Serve as the brand’s general manager, aligning commercial context with strategy.
• Translate brand and enterprise strategy into clear, measurable annual marketing plans.
• Steward brand P&L and portfolio architecture.
• Represent brand in innovations and pipeline development.
• Partner with Sales, Marketing, and Finance to deploy plans at the moment of choice.
• Oversee weekly and ad hoc brand reporting and performance forums.
• Collaborate to identify and support incremental opportunities.

Skills

Brand Management

Consumer insights

Analytical thinking

Cross-functional collaboration

Communication & storytelling

Education

Bachelor's degree in Marketing, Business, Management, Finance

MBA preferred but not required

Job description

Brand Manager Marketing

Location: Hershey, PA

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

About The Hershey Company

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit into the big picture?

TheBrandMarketing Manager,Business Lead, plays a critical role within the company’s confectionary portfolio, helping to shape how consumers experience an iconic and storied brand. Reporting to the Senior Director, Core Chocolate, this role serves as the business lead and connective tissue between brand strategy, consumer demand generation, and commercial execution. This person will bring a general management mindset to their work, partnering across several critical enterprise functions [Demand Creation Strategy (DCS), Innovation, Sales, Commercial Strategy, Finance, Shopper & Omnichannel Marketing, Away From Home (AFH), and other key Marketing teams] to steward the P&L, dynamically manage the portfolio, and ensure in-year and N+1 plans are executed with excellence. This is an exciting opportunity for a highly collaborative, consumer- and data-centric marketer who loves solving big challenges and executing value-add plans.

What will you do?

As the Brand Marketing Manager, Business Lead, you will:

• Serve as the brand’s ‘general manager,’ bringing together commercial context, consumer grounding, and enterprise realities to deliver plans built for successful conversion at shelf
• Translate brand and enterprise strategy into clear, measurable, and agile annual marketing plans
• Steward brand P&L and portfolio architecture
• Represent the brand perspective, strategy, and consumer in execution of in-year and N+1 innovations, as well as innovation pipeline development
• Partner with Commercial Strategy, Sales, Seasons & Tentpoles, and Shopper/Omnichannel Marketing to ensure brand plans are deployed and optimized at the moment of choice
• Oversee all periodic, weekly, and ad hoc brand reporting, serving as voice of the brand across critical performance forums
• Collaborate with Away From Home in identifying and supporting launch of incremental foodservice opportunities

Experience

• 5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Strategic Finance, General Management, or a related field
• Consumer Product experience required; food experience preferred
• Demonstrated experience leveraging consumer insights, syndicated data, and market intelligence to drive business decisions and growth strategies
• Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, or engagement programs.
• Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action.
• Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment.
• Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders.

Education

• Degree in Marketing, Business, Management, Finance, or a related field preferred.
• MBA preferred but not required.

Benefits and Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
• Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

The anticipated base salary range for this role is $122,640 to $153,300per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).

Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.

You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.