Brand Marketing Leader, B2B SaaS & PR

CoStar Group; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(k) plan with matching

Tuition reimbursement

Stock purchase plan

Paid time off

On-site fitness center

Job summary

CoStar Group in Atlanta, GA seeks a Manager of Brand Marketing to shape and grow our brand, PR, social media, content, and events strategy. The role requires 8+ years in brand or content marketing, strong leadership, and proven PR agency experience.

This is a full-time, in-office position based in Atlanta. You will define core messaging, lead thought leadership, manage a PR agency, and develop content across emails, blogs, and whitepapers to support business growth.

Qualifications

• Bachelor’s degree from an accredited, in-person, not-for-profit University or College.
• 8+ years of brand or content marketing experience.
• Proven ability to lead internal teams and/or external agency partners to achieve business objectives.
• Experience working with a PR agency.
• Demonstrated success improving website engagement and SEO performance.
• Strong writing skills, supported by writing and strategy samples.
• A track record of commitment to prior employers.

Responsibilities

• Partner with the VP, Marketing to define and refine the company's core brand messaging and unique value proposition.
• Develop and lead the company’s brand, PR, and event strategy in alignment with defined strategy.
• Ensure brand consistency across all internal and external communications.
• Monitor and manage offsite brand reputation.
• Serve as the primary point of contact for PR initiatives with CoStar Group and external agency.
• Manage PR agency that has responsibility for developing and maintaining relationships with key media outlets, journalists, and industry influencers.
• Identify and cultivate thought leadership opportunities for key executives and subject matter experts.
• Oversee the development of thought leadership content, including articles, presentations, and speaking proposals.
• Stay updated in the latest industry trends, competitor positioning, and customer news.
• Develop and implement a social media content strategy to increase brand awareness, engagement, and audience growth. Lead the company's organic social media presence across all relevant platforms.
• Analyze organic social media performance metrics and provide regular reports to leadership and stakeholders.
• Monitor social channels for trends, mentions, and opportunities for engagement.
• Partner with Sr Content Manager to develop and execute a robust, data-driven content strategy that aligns with business objectives and key marketing goals.
• Work cross-functionally with the Sales, Product, and executive teams to gather insights and ensure content aligns with business needs.
• Work with internal subject matter experts to translate complex topics into engaging and accessible content.
• Create a variety of marketing content, including emails and organic social, and may include blog posts, case studies, whitepapers, eBooks, website copy, and video scripts.
• Write and edit content for accuracy, clarity, and brand consistency.
• Manage, mentor, and guide a Marketing Events resource who will be responsible for executing webinars and events. Team size may increase as business need grows.
• Responsible for all brand onsite events strategy, execution, and budgets.
• Manage 3rd party content relationships, content syndication, and webinars.
• Interview and hire qualified talent as needed and approved.

Skills

Brand marketing

Content marketing

Team leadership

SEO experience

PR agency

B2B SaaS

Written communication

Education

Bachelor's degree

Tools

HubSpot

Job description

CoStar Group in Atlanta, GA seeks a Manager of Brand Marketing to shape and grow our brand, PR, social media, content, and events strategy. The role requires 8+ years in brand or content marketing, strong leadership, and proven PR agency experience.

This is a full-time, in-office position based in Atlanta. You will define core messaging, lead thought leadership, manage a PR agency, and develop content across emails, blogs, and whitepapers to support business growth.