Atlanta Content Marketing Lead | Growth & Strategy

Writers Work; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with company match

Paid time off

Job summary

Writers Work in Atlanta is seeking a Content Marketing Manager to lead the brand's content initiatives across the Southeast. This role blends strategy with execution to build and scale a content program from the ground up, deeply understanding customer needs and crafting narratives that resonate with the target audience.

The role requires a proven track record in content generation, SEO writing, and leveraging data to drive growth.

Qualifications

• Track record of generating qualified leads through impactful content.
• Mastery of content marketing tools and techniques.
• Understanding of marketing automation principles and workflows.
• Hands-on experience in content creation, editing, and optimization.
• Analytical approach to content performance, able to translate metrics into actionable insights.
• Demonstrated ability to drive growth through content marketing strategies.
• Proficiency in leveraging data to identify trends and content gaps.
• Clear communicator with excellent copywriting and storytelling capabilities.
• Growth mindset with a willingness to learn and grow with the company.

Responsibilities

• Create content calendars aligned with product launches, promotions, and market insights.
• Craft compelling and SEO-friendly blog posts, articles, and whitepapers.
• Develop content for social media channels (LinkedIn, Twitter, Facebook, Instagram).
• Oversee the development of visually engaging content, including infographics and short videos.
• Conduct market research and analyze customer data to understand content needs.
• Collaborate with internal teams to develop targeted content.
• Analyze content performance data and optimize content strategies.

Job description

Writers Work in Atlanta is seeking a Content Marketing Manager to lead the brand's content initiatives across the Southeast. This role blends strategy with execution to build and scale a content program from the ground up, deeply understanding customer needs and crafting narratives that resonate with the target audience.

The role requires a proven track record in content generation, SEO writing, and leveraging data to drive growth.