Brand Marketing Lead: Scale Wellness & CPG Campaigns

Cowboy Colostrum; United States; Remote; USD 100.000 - 180.000; Vollzeit

Zusammenfassung

Cowboy Colostrum is seeking a Senior Brand Marketing Manager to lead brand planning and integrated marketing initiatives. You will drive strategy, creative alignment, and cross-functional collaboration to shape how customers experience the brand across channels.

This role requires strong storytelling, campaign management, and the ability to coordinate with growth, influencer, retail and operations teams to deliver cohesive national launches and post-campaign insights.

Qualifikationen

• 6+ years of brand marketing experience.
• Experience leading integrated campaigns and national retail launches.
• Strong skills in building brand presentations and post-campaign reports.

Aufgaben

• Own how Cowboy shows up everywhere the brand meets customers.
• Lead integrated campaigns from strategy through results, owning objectives.
• Maintain messaging consistency across paid, organic social, email, out-of-home, podcast, experiential and in-store.

Kenntnisse

Brand marketing

Integrated campaigns

Campaign reporting

Jobbeschreibung

Cowboy Colostrum is seeking a Senior Brand Marketing Manager to lead brand planning and integrated marketing initiatives. You will drive strategy, creative alignment, and cross-functional collaboration to shape how customers experience the brand across channels.

This role requires strong storytelling, campaign management, and the ability to coordinate with growth, influencer, retail and operations teams to deliver cohesive national launches and post-campaign insights.