Brand & Growth Marketing Specialist

LGI Homes; Ankeny (IA); Vor Ort; USD 60.000 - 80.000; Vollzeit

Benefits dieser Stelle

Healthcare options

Vision coverage

Dental coverage

401(k)

PTO + holidays

Zusammenfassung

Proliant Dairy seeks a Marketing Specialist to develop and execute initiatives that strengthen the brand, drive sales growth, and generate qualified leads. You will partner with the commercial team and manage day-to-day marketing activities.

You will lead brand governance, digital content, campaigns, events, and market insights, ensuring consistent messaging across channels and alignment with business goals. This role requires strong communication and project management skills.

Qualifikationen

• Bachelor's degree in marketing, communications, business, or related field.
• 3+ years of marketing experience preferred.
• Experience with digital marketing and CRM tools.
• Experience in B2B marketing and food ingredients/dairy industries is a plus.

Aufgaben

• Lead and maintain the brand strategy and visual identity.
• Develop and execute annual marketing and communication plans.
• Create and manage website content, social media, email campaigns, and digital content.
• Support sales with lead generation and prospecting tools.
• Coordinate trade shows and industry marketing activities.
• Track KPIs and ROI; propose data-driven improvements.

Kenntnisse

Strong communication

Project management

Organizational skills

Digital marketing

Content development

CRM/Marketing tools

Written and verbal communication

Ausbildung

Bachelor's degree in marketing, communications, business, or related field

Jobbeschreibung

Proliant Dairy seeks a Marketing Specialist to develop and execute initiatives that strengthen the brand, drive sales growth, and generate qualified leads. You will partner with the commercial team and manage day-to-day marketing activities.

You will lead brand governance, digital content, campaigns, events, and market insights, ensuring consistent messaging across channels and alignment with business goals. This role requires strong communication and project management skills.