Brand Marketing Manager - CPG Launches & Campaigns

ADVOCARE INTERNATIONAL LLC; Richardson (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

ADVOCARE INTERNATIONAL LLC is seeking a Brand Manager in Richardson, TX to translate brand strategy into integrated campaigns and GTM plans across the product portfolio. You will partner with Product Marketing, Creative, Digital, Sales, and Retention to ensure consistent messaging and timely delivery.

The role emphasizes lifecycle communication, activation across DTC and retail channels, and delivering insight-driven marketing that strengthens brand equity and drives growth.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of Brand Marketing experience; CPG experience required.
• Vitamins/minerals/nutraceuticals category experience a plus.
• Cross-functional collaboration and strong project management are essential.

Responsibilities

• Translate brand strategy into integrated marketing campaigns and GTM plans across the product portfolio.
• Lead cross-functional go-to-market planning for product launches, campaigns, and promotions.
• Oversee creative development and ensure assets meet brand standards and deadlines.
• Measure campaign performance and apply insights to future brand initiatives.
• Coordinate with agencies and internal teams to maintain timelines and budgets.

Skills

Strategic thinker

Strong communicator

Collaborative partner

Proactive and solutions-oriented

Strong project manager

Education

Bachelor's degree in Business/Marketing

Tools

Asana

Job description

ADVOCARE INTERNATIONAL LLC is seeking a Brand Manager in Richardson, TX to translate brand strategy into integrated campaigns and GTM plans across the product portfolio. You will partner with Product Marketing, Creative, Digital, Sales, and Retention to ensure consistent messaging and timely delivery.

The role emphasizes lifecycle communication, activation across DTC and retail channels, and delivering insight-driven marketing that strengthens brand equity and drives growth.