Marketing & Branding Manager

USA Tech Recruit; United States; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Our Client in the United States is seeking a Lead U.S. Brand Marketing leader to define positioning and localization for its own-brand portfolio across Supplements, Health & Wellness, and CPG.

Hybrid/Remote full-time role requiring 5+ years in U.S. brand marketing, proven budget ownership, and deep U.S. consumer insights to drive growth and cross-channel integration.

Qualifications

• 5+ years of brand marketing in CPG, Supplements or Health & Wellness.
• Proven track record building brands in the U.S.
• Hands-on experience owning and managing a brand marketing budget.
• Based in the U.S. with deep knowledge of U.S. consumer behavior.

Responsibilities

• Own U.S. brand strategy and localization for the portfolio.
• Lead end-to-end campaigns across social, PR, influencers and retail.
• Own the brand marketing budget and track ROI.
• Align Amazon, Costco, Target and DTC for a unified brand experience.

Skills

Brand marketing

US market knowledge

Budget management

Campaign leadership

CPG experience

Job description

Lead U.S. brand strategy for Our Client’s own-brand portfolio across Supplements, Health & Wellness and CPG.

Employment: Full-time

Working Model: Hybrid / Remote

Key Focus Areas:

Key Responsibilities

Own U.S. brand strategy

Define positioning, localization and audience growth paths for Our Client’s own-brand portfolio.

Drive end-to-end campaigns

Lead campaigns from planning and creative direction through to channel execution across social, PR, influencers and retail.

Own the brand marketing budget

Plan spend, track ROI and deliver measurable brand-awareness outcomes.

Align Amazon, Costco, Target and DTC channels to create a unified brand experience.

What We’re Looking For

Required

• 5+ years of brand marketing experience in CPG, Supplements or Health & Wellness
• Proven track record of building brands in the U.S. market
• Hands-on experience owning and managing a brand marketing budget
• Based in the U.S. with deep cultural fluency in U.S. consumer behavior

Preferred

• Big-brand or 4A agency background running U.S. campaigns
• Based on the U.S. West Coast, preferably California or Washington
• Cross-border team or international HQ experience