Head of Customer Journey & Audience Strategy

Pmalladmin; Jericho (NY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Paid vacation

Paid holidays

Employee discount

Job summary

1-800-FLOWERS.COM, INC. seeks a Director of Customer Journey & Audience Design to transform marketing into an audience-first growth engine. This role drives audience strategy across paid and owned channels with end-to-end journey design and governance of audiences across campaigns.

You will partner with analytics, CRM, paid media, and marketing strategy teams to ensure customer-centric outcomes, retention, and long-term value. Strong leadership and data-driven decision-making are required.

Qualifications

• Executive presence with exceptional communication and stakeholder management.
• 10–12+ years in CX, lifecycle marketing, or growth marketing with leadership.
• Bachelor’s degree or equivalent experience.
• Proven track record delivering end-to-end journey strategies.
• Retail/Direct-To-Consumer experience preferred.

Responsibilities

• Develop and evolve end-to-end customer journey across audiences, channels and lifecycle.
• Lead cross-channel planning and 12-month roadmap alignment.
• Translate data into actionable audience insights for strategy and segmentation.
• Govern audiences across campaigns and brands across channels.
• Collaborate with Marketing, Product and Analytics to enable agile, insight-driven marketing.

Skills

Executive presence

Audience-first leadership

Cross-functional collaboration

Data-driven decision-making

Change leadership

Education

Bachelor’s degree or equivalent

Tools

Salesforce

HighTouch

Marketing automation

Analytics tools

Office 365

Job description

1-800-FLOWERS.COM, INC. seeks a Director of Customer Journey & Audience Design to transform marketing into an audience-first growth engine. This role drives audience strategy across paid and owned channels with end-to-end journey design and governance of audiences across campaigns.

You will partner with analytics, CRM, paid media, and marketing strategy teams to ensure customer-centric outcomes, retention, and long-term value. Strong leadership and data-driven decision-making are required.