Brand Marketing Lead — Campaign Innovator

Shake Shack; New York (NY); On-site; USD 122,000 - 160,000; Full time

Benefits offered by this job

Weekly pay

Meal discounts

Medical, dental, vision insurance

401k with company match

Paid time off

Parental leave

Employee assistance program

Job summary

Shake Shack is seeking a Senior Manager to lead the strategic development and creative execution of integrated brand and product campaigns. This role turns business goals, guest insight, and brand strategy into sharp briefs and guides agencies and internal teams from concept to production across channels.

You’ll own campaign strategy, creative leadership, and end-to-end delivery, ensuring consistency of the brand across paid media, social, hospitality, merchandising, culinary, and PR while

Qualifications

• 6-8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
• In-house brand experience plus agency experience preferred, with agency account management valuable.
• Track record of writing briefs that drive integrated work.
• Experience leading creative and campaign agencies, including briefing, scope and timeline management.

Responsibilities

• Campaign strategy and briefing: translate priorities into clear strategies and briefs.
• Creative and agency leadership: guide external and internal teams through briefings and feedback.
• Integrated campaign orchestration: align paid media, social, hospitality, merchandising, culinary, PR and more around one strategy.
• Asset delivery and media readiness: manage end-to-end creative workstream and approvals.
• Brand stewardship: protect Shake Shack’s brand positioning across campaigns.

Skills

Integrated marketing

Campaign strategy

Agency management

Cross-functional leadership

Job description

Shake Shack is seeking a Senior Manager to lead the strategic development and creative execution of integrated brand and product campaigns. This role turns business goals, guest insight, and brand strategy into sharp briefs and guides agencies and internal teams from concept to production across channels.

You’ll own campaign strategy, creative leadership, and end-to-end delivery, ensuring consistency of the brand across paid media, social, hospitality, merchandising, culinary, and PR while