Brand Marketing Leader: Campaigns, Growth, Strategy

Jack in the Box; San Diego (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) match

Tuition Reimbursement

Employee Assistance Program

Job summary

Jack in the Box Inc. is seeking a senior marketing leader to develop and execute integrated brand campaigns that strengthen brand equity, drive traffic and sales, and bring the brand strategy to life across consumer touchpoints.

You will partner with Product, Growth, Insights, Creative, Media and agencies to launch products, promotions, and programs with measurable impact. As Brand Marketing Lead, you will steward the brand voice, translate strategy into briefs and campaigns, manage end-to-end

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field (MBA preferred).
• 8+ years in brand management, consumer marketing, advertising, or integrated marketing.
• Experience in Restaurant, CPG, Retail, Hospitality or related consumer-facing industries; multi-unit/franchise experience highly desired.

Responsibilities

• Lead development of annual and quarterly brand marketing plans that drive customer engagement and strengthen relevance.
• Translate brand positioning into actionable strategies and communications plans with VP alignment.
• Manage end-to-end integrated campaigns across paid, owned, and earned channels with agency partners.

Skills

Brand management

Integrated marketing

Marketing strategy

Cross-functional collaboration

Agency management

Education

Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field

MBA preferred

Job description

Jack in the Box Inc. is seeking a senior marketing leader to develop and execute integrated brand campaigns that strengthen brand equity, drive traffic and sales, and bring the brand strategy to life across consumer touchpoints.

You will partner with Product, Growth, Insights, Creative, Media and agencies to launch products, promotions, and programs with measurable impact. As Brand Marketing Lead, you will steward the brand voice, translate strategy into briefs and campaigns, manage end-to-end