Brand & Corporate Communications Director — Lead Storytelling

Shake Shack; New York (NY); On-site; USD 170,000 - 228,000; Full time

Benefits offered by this job

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

401k Plan with Company Match

Paid Time Off

Paid Parental Leave

Medical, Dental, and Vision Insurance

Job summary

Shake Shack is seeking a Director of Brand & Corporate Communications to shape, share, and protect the story of one of the hospitality industry’s most beloved brands. You will develop and oversee integrated consumer PR and corporate communications strategies that build brand love, cultural relevance, and a strong reputation.

This role leads a high-performing team, turns business priorities into compelling narratives, and forges relationships with media and external partners to elevate Shake

Qualifications

• Track record of developing and executing integrated brand and corporate communications strategies
• Experience building brand love, reputation, and earned media impact
• Experience leading, managing, and developing a team in hospitality or restaurant space

Responsibilities

• Develop and lead consumer PR strategies to build brand love, cultural relevance, and earned media momentum.
• Develop and execute corporate communications strategies that connect purpose, performance, people, and growth to key audiences.
• Lead, mentor, and develop a team of communications professionals with clear goals and accountability.
• Partner with finance to manage budgets, agency scopes, and resource planning to maximize impact.

Skills

Brand communications

Media relations

Leadership

Strategic storytelling

Crisis management

Executive visibility

Education

Bachelor’s Degree in Communications, Journalism, Marketing, Business, or related field

Job description

Shake Shack is seeking a Director of Brand & Corporate Communications to shape, share, and protect the story of one of the hospitality industry’s most beloved brands. You will develop and oversee integrated consumer PR and corporate communications strategies that build brand love, cultural relevance, and a strong reputation.

This role leads a high-performing team, turns business priorities into compelling narratives, and forges relationships with media and external partners to elevate Shake