Senior Manager, Brand Marketing

Shake Shack; New York (NY); On-site; USD 122,000 - 160,000; Full time

Benefits offered by this job

Weekly pay

Meal discounts

Medical, dental, vision insurance

401k with company match

Paid time off

Parental leave

Employee assistance program

Job summary

Shake Shack is seeking a Senior Manager to lead the strategic development and creative execution of integrated brand and product campaigns. This role turns business goals, guest insight, and brand strategy into sharp briefs and guides agencies and internal teams from concept to production across channels.

You’ll own campaign strategy, creative leadership, and end-to-end delivery, ensuring consistency of the brand across paid media, social, hospitality, merchandising, culinary, and PR while

Qualifications

• 6-8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
• In-house brand experience plus agency experience preferred, with agency account management valuable.
• Track record of writing briefs that drive integrated work.
• Experience leading creative and campaign agencies, including briefing, scope and timeline management.

Responsibilities

• Campaign strategy and briefing: translate priorities into clear strategies and briefs.
• Creative and agency leadership: guide external and internal teams through briefings and feedback.
• Integrated campaign orchestration: align paid media, social, hospitality, merchandising, culinary, PR and more around one strategy.
• Asset delivery and media readiness: manage end-to-end creative workstream and approvals.
• Brand stewardship: protect Shake Shack’s brand positioning across campaigns.

Skills

Integrated marketing

Campaign strategy

Agency management

Cross-functional leadership

Job description

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learningopportunitiesandthe chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

Reporting to the VP of Brand Marketing, this role leads the strategic development and creative execution of integrated brand and product campaigns. The Senior Manager turns business goals, guest insight, and brand strategy into sharp, inspiring briefs; guides agency and internal creative teams from idea through final production/execution; and ensures every campaign is expressed cohesively cross-functionally, across paid media, social, hospitality, merchandising, culinary, and other guest touchpoints.

What You’ll Own

Campaign strategy and briefing: Translate business priorities, audience insight, and brand strategy into clear campaign strategies and exceptional creative briefs with a focused problem to solve, a motivating idea, and actionable channel guidance.

Creative and agency leadership: Lead external agency partners and internal creative teams through briefing, work sessions, reviews, feedback, and decision-making. Raise the strategic and creative bar while keeping teams focused on the core campaign idea.

Integrated campaign orchestration: Unify paid media, social, hospitality, merchandising, culinary, PR, growth, regional, and other partners around one campaign strategy. Clarify how the idea should flex by channel without losing its meaning or distinctiveness.

Asset delivery and media readiness: Own the end-to-end creative workstream, from the integrated asset plan and production calendar through approvals, quality control, trafficking readiness, and on-time delivery of final assets and specifications to media partners.

Brand stewardship: Apply and protect Shake Shack’s brand positioning and standards across campaign ideas, partnerships, and creative outputs, ensuring the work is recognizable, relevant, and consistent.

Performance learning

Partner with media, growth, research, and analytics teams to define success measures, review campaign performance, and turn results into clear implications for future briefs and creative development.

Budget Management

Working to process POs, Invoice and set-up vendors within Workday

How You’ll Work

• Create alignment early by defining the campaign idea, roles, decisions, milestones, dependencies, and approval path before execution begins
• Build practical, visible workflows that give internal teams, agencies, and leaders a shared view of priorities, timing, feedback, risks, and next steps
• Anticipate roadblocks, close gaps, and move decisions forward without waiting to be asked
• Balance strategic ambition with delivery discipline, knowing when to push the work and when to simplify to protect quality, timing, and impact
• Communicate clearly and concisely in briefs, creative feedback, status updates, presentations, and executive discussions.
• Operate as a collaborative integrator across teams. This role does not own the total go-to-market plan, but is accountable for ensuring the campaign idea is understood and powerfully expressed across every relevant channel and asset
• Confident and comfortable securing cross-functional approvals from legal, operations, regional and more.

What You Bring

• 6-8 years of experience in integrated brand marketing, campaign strategy, account management, or a closely related discipline.
• A mix of in-house brand experience and agency experience is strongly preferred, with agency account management experience particularly valuable
• A track record of writing strategically sharp, creatively inspiring briefs that lead to effective integrated work.
• Experience leading creative and campaign agencies, including briefing, scope and timeline management, feedback, stakeholder alignment, and final delivery
• Fluency in integrated campaign development and production across paid media, digital, social, experiential or hospitality, merchandising, and partner channels
• Exceptional project leadership and operational judgment, with the ability to manage multiple complex campaigns, dependencies, and deliverables at once
• Strong cross-functional influence and facilitation skills, including the ability to create clarity, surface tradeoffs, and bring different teams to a decision.
• A proactive, low-ego working style with high standards, strong follow-through, and comfort operating in a fast-moving environment.
• Excellent written, verbal, and presentation skills
• Passion for culture, food, hospitality, and building brands people want to be part of.

What Success Looks Like

Sharper starts: Every campaign begins with a brief that creates focus, inspires strong creative work, and reduces downstream ambiguity

One idea, many expressions: Cross-functional teams align around a single idea, then execute it in channel-right ways that still feel unmistakably connected

Confident delivery: Agencies and internal teams know what is needed, when decisions happen, and how assets move from concept to approved, media-ready delivery.

Benefits at Shake Shack:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $121,650.00 - $159,650.00

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.