Director, Brand Marketing

Leo Pharma GmbH; Madison (NJ); Hybrid; USD 200,000 - 290,000; Full time

Job summary

LEO Pharma Inc. in Madison, NJ, is seeking a Director, Brand Marketing to lead the US ANZUPGO brand strategy and drive growth through differentiated customer engagement and insight-driven decisions.

This hybrid role partners with Global Brand and US stakeholders to optimize customer experience and brand performance. You will oversee brand positioning, campaigns, and promotional planning, while collaborating with Sales, Analytics, Medical Affairs, and Market Access to ensure aligned, data-driven

Qualifications

• 5-7+ years of pharmaceutical/biotech marketing experience.
• Significant US pharmaceutical marketing experience.
• Launch and in-line marketing experience.
• Dermatology experience strongly preferred.
• Ability to drive matrix team collaboration.
• Agency and vendor management experience.
• Travel up to 30%.

Responsibilities

• Lead development and execution of US brand strategy for ANZUPGO.
• Drive customer insights into actionable marketing strategies.
• Lead brand positioning, messaging, campaigns and promotions.
• Develop integrated customer engagement across channels to optimize brand performance.
• Collaborate with Sales, Training, Analytics, Medical Affairs, and Market Access.
• Serve as marketing lead for planning, reviews and growth opportunities.
• Contribute to global plans and lifecycle management.
• Coordinate with speaker programs and advisory boards; manage agency relationships.

Skills

Matrix collaboration

Vendor management

Strategic thinking

Commercial acumen

Cross-functional leadership

Education

Bachelor's degree

MBA or advanced degree

Job description

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Field of work: Sales, Marketing & Market Access

Role Description

Your Role

As Director, Brand Marketing, you will lead the overall ANZUPGO brand strategy in the US market and drive sustainable business growth through differentiated customer engagement, insight-driven decision making, and effective cross-functional leadership.

The Director, Brand Marketing will collaborate with the Global Brand Team and key US stakeholders to develop and execute integrated brand strategies that optimize customer experience, strengthen field execution, advance commercial objectives, and support long‑term franchise growth.

This is a hybrid role based out of LEO's Madison, NJ office.

Your Responsibilities

• Lead development and execution of annual and long-range US brand strategy for ANZUPGO.
• Drive customer insight generation and translate insights into actionable marketing and business strategies.
• Lead brand positioning, messaging strategy, campaign development, and promotional planning.
• Develop and execute integrated customer engagement strategies across personal, digital, peer‑to‑peer, media, congress, and non‑personal channels to optimize customer experience and brand performance.
• Collaborate with Sales, Training, Analytics, Medical Affairs, and Market Access to support effective field pull‑through and customer engagement.
• Serve as the primary marketing lead for brand and tactical planning, business reviews, and commercial assessments; present recommendations to management and internal stakeholders on brand priorities and growth opportunities.
• Contribute to global strategic and operating plans, lifecycle management, and future growth initiatives.
• Partner with promotional medical education colleagues to support speaker programs and key customer engagement initiatives.
• Lead and participate in advisory boards and scientific congress activities.
• Own key agency relationships and manage agency performance, budgets, and scopes of work.
• Assume additional tactical marketing responsibilities, projects, and leadership assignments based on evolving business priorities, organizational needs, and brand requirements.

Your Qualifications

• Bachelors Degree required; MBA or advanced degree preferred.
• 5-7+ years of pharmaceutical or biotechnology industry experience, in-cluding marketing.
• Significant US pharmaceutical marketing experience required.
• Previous launch and in‑line marketing experience required.
• Dermatology experience is strongly preferred.
• Ability to drive matrix team collaboration
• Agency and vendor management experience required.
• Strong strategic thinking and commercial acumen.
• Ability and willingness to travel up to 30%.

The base salary range for this position is $200,000-$290,000 per year. The base salary range represents the anticipated low and high of the LEO Pharma range for this position. Salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Beyond the skin

Join LEO Pharma, a global leader in medical dermatology, as we go beyond the skin to make a lasting impact. Our innovative approach sets us apart. We are dedicated to leaving a legacy that positively impacts patients, colleagues, and our planet. LEO Pharma Inc. is an Equal Opportunity/Affirmative Action Employer. At LEO Pharma, we believe that our different perspectives, backgrounds, and attitudes are what enable us to make the best decisions, foster an inclusive culture, and meet the needs of the market we operate in. Therefore, we encourage you to apply for the position if you are excited about the role – even if you don’t meet every single requirement listed, you might be just the pioneer we are looking for. With this in mind, applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. We believe in flexibility in all aspects - also when it comes to supporting our employees' diverse needs, hence, we offer hybrid work opportunities whenever possible.

For certain positions, LEO Pharma might complete a background check conducted by a third party.

LEO Pharma Inc. seeks information for job applications from candidates in the U.S. through only the following channels:

• the LEO Pharma Inc. website and Halogen Talent Acquisition, powered by Jobvite
• via email to/from addresses using only the LEO Pharma domain of "@leo-pharma.com"
• screening and interaction by telephone and through the Microsoft Teams platform.

Please note:

• LEO Pharma does not use Google Hangouts, Zoom or any other platform for any recruitment‑related activities.
• Disregard any solicitation or request for information related to job applications with LEO Pharma via any other means and/or using email addresses with any other domain.
• LEO Pharma will never ask candidates to make any type of personal financial investment related to gaining employment with the company.