Brand Marketing Director - US Dermatology

LEO Pharma; Madison (NJ); Hybrid; USD 200.000 - 290.000; Vollzeit

Zusammenfassung

LEO Pharma is hiring a Director of Brand Marketing to lead the US ANZUPGO brand strategy from our Madison, NJ office. You will shape cross‑functional plans, drive differentiated customer engagement, and partner with global and US stakeholders to support franchise growth.

The role requires 5–7+ years in pharma/biotech marketing with launch and in‑line experience, a strong dermatology background preferred, and the ability to travel up to 30%.

Qualifikationen

• Bachelor's Degree required; MBA or advanced degree preferred.
• 5-7+ years of pharmaceutical or biotechnology industry experience, including marketing.
• Significant US pharmaceutical marketing experience required.
• Previous launch and in‑line marketing experience required.
• Dermatology experience is strongly preferred.
• Ability to drive matrix team collaboration
• Agency and vendor management experience required.
• Strong strategic thinking and commercial acumen.
• Ability and willingness to travel up to 30%.

Aufgaben

• Lead development and execution of annual and long-range US brand strategy for ANZUPGO.
• Drive customer insight generation and translate insights into actionable marketing and business strategies.
• Lead brand positioning, messaging strategy, campaign development, and promotional planning.
• Develop and execute integrated customer engagement strategies across personal, digital, peer‑to‑peer, media, congress, and non‑personal channels to optimize customer experience and brand performance.
• Collaborate with Sales, Training, Analytics, Medical Affairs, and Market Access to support effective field pull‑through and customer engagement.
• Serve as the primary marketing lead for brand and tactical planning, business reviews, and commercial assessments; present recommendations to management and internal stakeholders on brand priorities and growth opportunities.
• Contribute to global strategic and operating plans, lifecycle management, and future growth initiatives.
• Partner with promotional medical education colleagues to support speaker programs and key customer engagement initiatives.
• Lead and participate in advisory boards and scientific congress activities.
• Own key agency relationships and manage agency performance, budgets, and scopes of work.
• Assume additional tactical marketing responsibilities, projects, and leadership assignments based on evolving business priorities, organizational needs, and brand requirements.

Kenntnisse

Matrix leadership

Strategic thinking

Marketing leadership

Agency management

Customer insight

Ausbildung

Bachelor's Degree

MBA or advanced degree

Jobbeschreibung

LEO Pharma is hiring a Director of Brand Marketing to lead the US ANZUPGO brand strategy from our Madison, NJ office. You will shape cross‑functional plans, drive differentiated customer engagement, and partner with global and US stakeholders to support franchise growth.

The role requires 5–7+ years in pharma/biotech marketing with launch and in‑line experience, a strong dermatology background preferred, and the ability to travel up to 30%.