Senior Director, Marketing — Brand Strategy & Growth

AstraZeneca plc; Wilmington (DE); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

AstraZeneca plc in Wilmington is seeking a Senior Director, Marketing to lead the Lokelma Marketing Team. You will shape brand strategy, messaging, and go-to-market plans while partnering with Sales, Finance and Supply to align demand and financial targets.

The role demands strategic thinking, strong leadership, and the ability to translate innovative ideas into pilot programs, scale-up, and post-launch optimization across multi-channel channels and diverse consumer segments.

Qualifikationen

• Bachelor’s Degree is required.
• Advanced Degree in Business, Marketing, or Science is desirable.

Aufgaben

• Uses a rigorous, scientific approach to understand and adapt to complex environments; leads the creation of evidence-based content for target audiences.
• Leads the development and end-to-end execution of the Brand strategy, aligning positioning, messaging, value propositions, and go-to-market plans to business objectives.
• Builds strong Brand advocacy among Key Opinion Leaders (KOLs) and industry influencers to amplify reach and adoption.
• Oversees multi-channel media measurement and the analytics plan, ensuring robust KPI frameworks and insights for optimization.
• Delivers data-driven marketing approaches, including social media strategies tailored to diverse consumer segments.
• Assesses marketing impact and pivots with tests-and-learns to maximize outcomes.
• Manages cross-functional brand P&L targets, ensuring resource allocation and ROI discipline.
• Understands and communicates sales performance; partners with Sales, Finance, and Supply to align demand planning.
• Fosters growth mindset, learning agility, and entrepreneurial thinking across the team.
• Translates innovative ideas from concept to execution, including pilots, scale-up, and post-launch optimization.
• Anticipates trends and informs strategy, positioning, and investment decisions.
• Leverages new technology platforms and data insights to identify opportunities and accelerate performance.
• Leads with resilience; empowers teams to deliver high-impact outcomes.
• Drives performance through clear objectives, coaching, accountability, and cross-functional delivery.
• Identifies and sustains alliances with cross-functional partners across the enterprise.
• Champions inclusion and belonging; ensures diverse perspectives shape strategy and talent decisions.
• Develops and assesses marketing talent for current and future needs; builds succession pipelines.
• Influences cross-functional stakeholder decisions to drive alignment.

Ausbildung

Bachelor’s Degree

Advanced Degree in Business/Marketing/Science

Jobbeschreibung

AstraZeneca plc in Wilmington is seeking a Senior Director, Marketing to lead the Lokelma Marketing Team. You will shape brand strategy, messaging, and go-to-market plans while partnering with Sales, Finance and Supply to align demand and financial targets.

The role demands strategic thinking, strong leadership, and the ability to translate innovative ideas into pilot programs, scale-up, and post-launch optimization across multi-channel channels and diverse consumer segments.