Brand Marketing Associate, Game Launch Campaigns

Aspyr Media, Inc.; Austin (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Aspyr Media, Inc. is seeking an Associate 2 Brand Manager in Austin to support go-to-market campaigns for game launches and partner-driven campaigns.

You will collaborate with product, QA, publishing, agencies, and licensing teams to ensure assets, briefs, and post-launch metrics align with sales targets. You will help develop product positioning based on audience insights, produce and route campaign assets, track budgets, and maintain spend records for multiple titles.

Qualifications

• Bachelor’s degree in a related field.
• 2-5 years of experience successfully bringing products to market or supporting marketing campaigns within the games and/or entertainment industry.
• Ability to work with marketing team, internal cross‑functional teams, and external partners to deliver on campaign milestones.
• Experience with successful, integrated campaign management.
• Experience managing relationships with external partners.
• Demonstrated understanding of video game publishing and marketing content pipeline from concept to shipping.
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry.
• Understands industry marketing, digital media and social marketing, and trends.
• Possesses a balance of both creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Responsibilities

• Collaborate within the marketing team to work with cross‑functional teams (e.g., product, QA, publishing) and external creative and media agencies to support brand initiatives and execute go-to-market strategies for game launches that meet or exceed sales targets.
• Assist in developing product and brand positioning aligned with current audience insights, behaviors, and attitudes
• Support the creation and production of campaign materials (e.g., key art, trailers, advertising, digital, social, and promotional assets), including routing briefs, agency research, and tracking deliverables across internal and external teams
• Assist with managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend records for assigned titles
• Help manage day‑to‑day interactions and prepare materials for external stakeholders and licensing partners (e.g., presenting go-to-market plans, game updates, asset submissions, creative briefs, and post‑launch performance metrics)
• Assist with tracking game development progress and updating action plans based on project evolution

Skills

Campaign management

Cross-functional collaboration

Market analysis

Brand positioning

Education

Bachelor's degree in related field

Job description

Aspyr Media, Inc. is seeking an Associate 2 Brand Manager in Austin to support go-to-market campaigns for game launches and partner-driven campaigns.

You will collaborate with product, QA, publishing, agencies, and licensing teams to ensure assets, briefs, and post-launch metrics align with sales targets. You will help develop product positioning based on audience insights, produce and route campaign assets, track budgets, and maintain spend records for multiple titles.