Associate 2 Brand Manager

Aspyr; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Aspyr Media, Inc. in Austin, Texas is seeking an Associate 2 Brand Manager to support go-to-market campaigns for new game launches in a fast-paced, in-person studio environment.

Reporting to the Head of Marketing, you will help shape campaign strategy, audience insights, asset production, and budget administration, coordinating with internal teams and external partners to ensure timely, high-quality launches.

Qualifications

• Requires 2–5 years bringing products to market or supporting marketing campaigns in games/entertainment.
• Experience with integrated campaign management and external partner relationships.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.

Responsibilities

• Collaborate with cross-functional teams and external agencies to support go-to-market strategies for game launches.
• Assist in developing product and brand positioning aligned with audience insights and attitudes.
• Support creation and production of campaign materials: key art, trailers, ads, digital, social assets; route briefs and tracking.

Skills

Campaign management

Brand strategy

Cross-functional collaboration

Budget management

Communication skills

Education

Bachelor's degree

Job description

Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.

Aspyr is a leading game publisher and developer, bringing the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games and our team is dedicated to bringing beloved franchises like Tomb Raider and Star Wars to new and familiar audiences across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities:

Reporting to the Head of Marketing, the Associate 2 Brand Manager is responsible for supporting the development and execution of go-to-market campaigns for game launches. Responsibilities include assisting with overall campaign strategy, product and brand positioning, target audience analysis, competitive research, creative reviews, asset tracking, and brand marketing budget administration. The Associate 2 Brand Manager will collaborate closely with a wide range of internal cross-functional teams and external partners to support high-quality creative execution and execute unified launch campaigns.

Essential Functions:

• Collaborate within the marketing team to work with cross-functional teams (e.g., product, QA, publishing) and external creative and media agencies to support brand initiatives and execute go-to-market strategies for game launches that meet or exceed sales targets.
• Assist in developing product and brand positioning aligned with current audience insights, behaviors, and attitudes
• Support the creation and production of campaign materials (e.g., key art, trailers, advertising, digital, social, and promotional assets), including routing briefs, agency research, and tracking deliverables across internal and external teams
• Assist with managing and tracking brand marketing campaign budgets, processing purchase orders, and maintaining spend records for assigned titles
• Help manage day-to-day interactions and prepare materials for external stakeholders and licensing partners (e.g., presenting go-to-market plans, game updates, asset submissions, creative briefs, and post-launch performance metrics)
• Assist with tracking game development progress, and updating action plans based on project evolution

Preferred Qualifications:

• Bachelor’s degree in a related field
• 2–5 years of experience successfully bringing products to market or supporting marketing campaigns within the games and/or entertainment industry
• Ability to work with marketing team, internal cross-functional teams, and external partners to deliver on campaign milestones
• Experience with successful, integrated campaign management
• Experience managing relationships with external partners
• Demonstrated understanding of video game publishing and marketing content pipeline from concept to shipping
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• Understands industry marketing, digital media and social marketing, and trends
• Possesses a balance of both creative and quantitative/analytical skills
• Strong written and oral communication and presentation skills

Aspyr is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aspyr are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aspyr will not tolerate discrimination or harassment based on any of these characteristics. Aspyr encourages applicants of all ages.