Brand Manager - Performance Beverages & Partnerships

Monster Energy APAC; Corona (CA); On-site; USD 86,000 - 115,000; Full time

Job summary

Monster Energy is seeking a Brand Manager for REIGN Total Body Fuel to shape performance-driven stories. You will partner with insights, digital, sales, and category teams to craft strategy, creative assets, athlete partnerships, loyalty programs, and grassroots activations that translate credibility into shelf space.

You will manage budgets, drive campaign execution across websites, social, email, and digital ads, and develop new ideas for brand programs.

Qualifications

• 5+ years in marketing and brand management.
• 3+ years in performance/functional beverage or CPG.
• Proficient with Microsoft Office, social media, Nielsen.

Responsibilities

• Develop brand strategies and marketing plans.
• Lead campaigns across digital and traditional channels.
• Collaborate with insights, sales, and category teams to drive growth.
• Manage budgets and reporting.

Skills

Brand management

Marketing strategy

Digital marketing

Social media proficiency

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Microsoft Office

ClickUp

Nielsen

Job description

Monster Energy is seeking a Brand Manager for REIGN Total Body Fuel to shape performance-driven stories. You will partner with insights, digital, sales, and category teams to craft strategy, creative assets, athlete partnerships, loyalty programs, and grassroots activations that translate credibility into shelf space.

You will manage budgets, drive campaign execution across websites, social, email, and digital ads, and develop new ideas for brand programs.