Brand Manager, V8 Energy — Growth & Innovation Leader

Campbell's; Camden (NJ); On-site; USD 133,000 - 183,000; Full time

Benefits offered by this job

Medical

Dental

Short and long-term disability

AD&D

Life insurance

401(k) matching

Unlimited sick time

Paid time off

Holiday pay

On-site fitness center

On-site day care

Company store

Cares program matches donations up to

Employee Resource Groups (ERGs)

Job summary

Campbell's is seeking a Brand Manager for V8 Energy to drive growth within the Meals & Beverages division. You will create and execute plans to hit annual brand, financial, and share objectives while strengthening leadership, strategy, and execution capabilities.

You will shape insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, supporting the Senior Director in the overall plan for V8 Energy.

Qualifications

• Bachelor's degree in business or a related field.
• 8+ years of consumer marketing or related industry experience.
• Proven experience developing brand strategy through a disciplined approach.
• Track record of developing successful breakthrough integrated marketing campaigns, with an emphasis on digital and social media.
• Ability to develop a perspective, interpret data, and communicate a clear, compelling story with impact.
• Demonstrated ability to translate consumer and business insights into actionable opportunities, including when information is limited.
• Strong strategic and innovative mindset, with the ability to balance long-term business needs and near-term execution.
• Experience motivating high-performing cross-functional teams, influencing stakeholders, and holding partners accountable for total business impact.
• Strong collaboration skills and experience bringing in-market activations and launch scenarios to life.
• Excellent communication and presentation skills, with the ability to inform, influence, and collaborate across functions and organizational levels.
• Strong analytical skills and business and financial acumen.
• Strong creative thinking and experience building activations with creative, digital, social, PR, and media agency partners.
• Ability to proactively prioritize and execute multiple tasks within tight timeframes in a dynamic environment while remaining flexible as priorities shift.
• Clear thinking in ambiguous situations, resilience under visibility and pressure, resourcefulness, and a tenacious can do attitude.
• Consumer-first mindset, curiosity about consumers, enthusiasm for marketing, and passion the brand.
• Willingness to learn, teach, challenge the status quo, and bring fresh thinking that strengthens the team’s knowledge, skills, and processes.

Responsibilities

• Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
• Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
• Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
• Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
• Develop the innovation platform—including line extensions and new packs or formats, from concept through in-market execution.
• Lead cross-functional teams through the stage-gate and commercialization process.
• Partner with Sales and Insights to develop compelling sell-in stories and materials.
• Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
• Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
• Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.
• Support other category and marketing priorities as needed.

Education

Bachelor's degree in business or related field

Job description

Campbell's is seeking a Brand Manager for V8 Energy to drive growth within the Meals & Beverages division. You will create and execute plans to hit annual brand, financial, and share objectives while strengthening leadership, strategy, and execution capabilities.

You will shape insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, supporting the Senior Director in the overall plan for V8 Energy.