Brand Manager — TikTok Shop & Creator Growth

Cintrifuse; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Sprints is seeking a Brand Manager to own TikTok Shop and drive performance across affiliate channels. You will run the shop, recruit creators, coach LIVE hosts, and shape content that converts views into sales.

You’ll live in data, testing hooks and formats, while partnering with paid media to grow GMV and optimize loyalty with our athletes' gear mindset. This role blends brand storytelling with rapid experimentation in a fun, fast-paced athletic lifestyle brand.

Qualifications

• 3+ years in DTC, Amazon, affiliate or performance marketing.
• Experience recruiting and managing creators or affiliates; strong sense of what makes them want to work with a brand.

Responsibilities

• Shop Performance: Running campaigns and promotions, managing listings and assortment, and maintaining shop health.
• Affiliate Program: Recruiting creators, building partnerships, and nurturing long-term partners.
• Creator Management: Motivating and guiding creators and LIVE hosts to hit targets.
• LIVE Shopping: Recruiting, training, scheduling, and coaching LIVE hosts; plan growth for LIVE with Sprints.
• Performance Creative: Briefing and testing content with creators and in-house team; identifying winning hooks and formats.
• Paid and Growth: Working with paid amplification to grow GMV; exploring new growth avenues.
• Reporting: Tracking GMV, ROAS, and creator performance; sharing insights with the team.

Skills

DTC marketing

Affiliate management

Performance marketing

TikTok Shop

Creator management

Data-driven

Leadership

Tools

Euka

Job description

Sprints is seeking a Brand Manager to own TikTok Shop and drive performance across affiliate channels. You will run the shop, recruit creators, coach LIVE hosts, and shape content that converts views into sales.

You’ll live in data, testing hooks and formats, while partnering with paid media to grow GMV and optimize loyalty with our athletes' gear mindset. This role blends brand storytelling with rapid experimentation in a fun, fast-paced athletic lifestyle brand.