TikTok Shop Growth Manager

Sunny Health & Fitness; California; On-site; USD 100,000 - 150,000; Full time

Job summary

Sunny Health & Fitness is seeking a TikTok Shop Growth Manager to drive revenue growth, customer acquisition, and overall performance of the TikTok Shop channel. You will own growth strategies across product assortment, promotions, content optimization, livestreams, and performance analysis.

Key responsibilities include setting growth strategy to hit revenue targets, analyzing performance data, coordinating product launches and pricing, partnering with content, marketing and livestream teams,

Qualifications

• Bachelor’s degree preferred in a related field.
• 3+ years in e-commerce, marketplace or social commerce roles, with TikTok Shop experience preferred.
• Proven track record of revenue growth and sales target achievement.
• Strong understanding of TikTok Shop ecosystem and promotions.
• Experience analyzing sales data and performance metrics for strategic decisions.
• Strong project management and ability to manage multiple priorities in a fast-paced environment.
• Excellent communication to collaborate across creative, marketing, operations and sales teams.

Responsibilities

• Own TikTok Shop growth strategy and execution to hit revenue and GMV targets.
• Analyze performance metrics, identify growth opportunities, and optimize.
• Manage product launches, promotions, pricing, and merchandising.
• Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
• Monitor competitors and market trends to maintain a competitive edge.
• Develop dashboards and provide insights on sales performance and customer behavior.

Skills

Revenue growth

Conversion optimization

TikTok Shop

Data analysis

Project management

Cross-functional

Communication

Education

Bachelor’s degree in Business, Marketing, E-Commerce, Communications, or a related field

Job description

The TikTok Shop Growth Manager is responsible for driving revenue growth, customer acquisition, and overall performance of the TikTok Shop channel. This role owns the development and execution of growth strategies, including product assortment, promotional campaigns, content optimization, livestream initiatives, and performance analysis to maximize sales and engagement.

Key Responsibilities

• Own TikTok Shop growth strategy and execution to achieve revenue and GMV targets.
• Analyze TikTok Shop performance metrics, identify growth opportunities, and implement optimization strategies.
• Manage product launches, promotions, pricing strategies, and merchandising efforts.
• Partner with content, marketing, creators, and livestream teams to drive traffic and conversions.
• Monitor competitors, market trends, and TikTok Shop best practices to maintain a competitive advantage.
• Develop reporting dashboards and provide insights on sales performance, customer behavior, and channel growth.

Qualifications

• Bachelor’s degree in Business, Marketing, E-Commerce, Communications, or a related field preferred.
• 3+ years of experience managing e-commerce, marketplace, or social commerce channels, with TikTok Shop experience strongly preferred.
• Proven track record of driving revenue growth, improving conversion rates, and achieving sales targets.
• Strong understanding of TikTok Shop ecosystem, including product ranking, content commerce, livestream selling, affiliate marketing, and promotions.
• Experience analyzing sales data, customer behavior, and performance metrics to make strategic decisions.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication skills with the ability to collaborate cross-functionally with creative, marketing, operations, and sales teams.