Brand Manager

Cintrifuse; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Sprints is seeking a Brand Manager to own TikTok Shop and drive performance across affiliate channels. You will run the shop, recruit creators, coach LIVE hosts, and shape content that converts views into sales.

You’ll live in data, testing hooks and formats, while partnering with paid media to grow GMV and optimize loyalty with our athletes' gear mindset. This role blends brand storytelling with rapid experimentation in a fun, fast-paced athletic lifestyle brand.

Qualifications

• 3+ years in DTC, Amazon, affiliate or performance marketing.
• Experience recruiting and managing creators or affiliates; strong sense of what makes them want to work with a brand.

Responsibilities

• Shop Performance: Running campaigns and promotions, managing listings and assortment, and maintaining shop health.
• Affiliate Program: Recruiting creators, building partnerships, and nurturing long-term partners.
• Creator Management: Motivating and guiding creators and LIVE hosts to hit targets.
• LIVE Shopping: Recruiting, training, scheduling, and coaching LIVE hosts; plan growth for LIVE with Sprints.
• Performance Creative: Briefing and testing content with creators and in-house team; identifying winning hooks and formats.
• Paid and Growth: Working with paid amplification to grow GMV; exploring new growth avenues.
• Reporting: Tracking GMV, ROAS, and creator performance; sharing insights with the team.

Skills

DTC marketing

Affiliate management

Performance marketing

TikTok Shop

Creator management

Data-driven

Leadership

Tools

Euka

Job description

Who We Are

Sprints is a rapidly scaling athletic gear brand with a mission to make funner gear for athletes. Ranging from headwear to apparel and accessories, Sprints has become known for its iconic patterns, bold colorways and deep belief that performance and style are equally important for today’s athlete.

The Role

As our Brand Manager, you’ll own Sprints on TikTok Shop and treat it like your own business. You’ll run the shop, build and manage a high-performing affiliate creator program, lead our LIVE shopping hosts, and drive performance creative that turns views into sales. You’ll live in the data, spotting what’s working and moving fast on what to try next.

What You’ll Own

• Shop Performance: Running campaigns and promotions, managing listings and assortment, and keeping shop performance and account health strong
• Affiliate Program: Recruiting the right creators, building partnerships with proven sellers, and turning top performers into long-term partners who love the brand
• Creator Management: Keeping our creator community motivated and selling, with clear briefs, sample programs and incentives that drive results
• LIVE Shopping: Recruiting, training, scheduling and coaching our LIVE hosts, and building the plan for how LIVE grows with Sprints
• Performance Creative: Briefing and testing content with creators and our in-house team, learning which hooks, formats and products convert, and scaling what works
• Paid and Growth: Partnering on paid amplification of top creator content and finding new ways to grow GMV
• Reporting: Tracking GMV, conversion, ROAS and creator performance, and sharing clear takeaways with the team

What We’re Looking For

• Experience: 3+ years in DTC, Amazon, affiliate or performance marketing, ideally at a growth-stage consumer or apparel brand. TikTok Shop experience is a big plus
• Affiliate and Creator Management: Experience recruiting and managing creators or affiliates, and a feel for what makes them want to work with a brand. Experience with Euka or similar tools is a plus
• Performance Mindset: Comfortable with the numbers and quick to change course based on what you see
• Creative Instincts: A strong sense of what makes people stop scrolling and buy, and the ability to brief and give feedback on short-form content
• People Leadership: Comfortable coaching and managing creators and LIVE hosts to hit goals
• Organization: Able to juggle a lot of moving pieces while keeping details on track
• Industry: Real interest in the sports, running or active lifestyle space