Brand Campaign Lead for Shop & Creator Commerce

TikTok; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok Shop Design is seeking a Brand Campaign Manager to lead high-impact brand campaigns for top brands, including livestream initiatives and content partnerships. You will plan, launch, and optimize campaigns that boost brand awareness, engagement, and e-commerce growth across the US market.

You will partner with product, marketing, sales, and creator teams to craft strategies, measure performance, and translate insights into scalable playbooks.

Qualifications

• 3+ years of experience in brand marketing or related field.
• Proven ability to manage large-scale activations/campaigns with measurable success.
• Strong analytical skills to translate data into insights.
• Excellent collaboration and project management abilities.

Responsibilities

• End-to-end campaign execution for integrated brand campaigns.
• Craft strategies aligned with business objectives and trends.
• Collaborate with internal teams, agencies, and sellers to ensure messaging.
• Monitor performance, analyze results, and optimize campaigns.
• Stay ahead of market trends and consumer behavior to inform strategy.

Skills

Brand marketing

Campaign management

Data analysis

Cross-functional collaboration

Project management

Job description

TikTok Shop Design is seeking a Brand Campaign Manager to lead high-impact brand campaigns for top brands, including livestream initiatives and content partnerships. You will plan, launch, and optimize campaigns that boost brand awareness, engagement, and e-commerce growth across the US market.

You will partner with product, marketing, sales, and creator teams to craft strategies, measure performance, and translate insights into scalable playbooks.