Brand Manager: Starbucks & Pure Leaf Growth Lead

Tropicana Brands Group; Chicago (IL); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401(k) plan

Medical Insurance

Dental Insurance

Vision Insurance

Job summary

Tropicana Brands Group seeks a Brand Manager for Starbucks & Pure Leaf to drive outsized growth in Multiserve Chilled retail. You’ll lead brand strategy, commercialization, and cross-functional execution with internal teams and external partners.

You will own P&L, manage budgets, and shape go-to-market plans with Starbucks, PepsiCo, and Lipton, harness omni-channel activations, and guide innovation pipelines for sustained consumer and business growth.

Qualifications

• 5+ years of CPG brand management, marketing, or related experience.
• Undergraduate degree required; MBA is a plus.
• Must be legally authorized to work in the United States.
• Located in the Chicago, IL area or willing to relocate.
• Willingness to travel up to 15%.

Responsibilities

• Manage brand performance, forecasts, budgets, and investment trade-offs in partnership with Brand leadership, Finance, Sales, Insights, Supply, R&D and other key functions.
• Own Profit & Loss for portfolio, managing both top-line and bottom-line goals for brands.
• Drive go-to-market strategy for Starbucks and Pure Leaf businesses, including interfacing with Sales, Revenue Growth Management & Category Management on SKU prioritization and pricing recommendations.
• Build synergies between our North America Coffee Partnership (Starbucks) and Pepsi Lipton Partnership (Pure Leaf) to drive our collective business with aspirational growth targets.
• Identify unique ways to bring all Starbucks and Pure Leaf touchpoints using an omni-channel approach (in-store, digitally, etc.)
• Partner to determine Innovation Pipelines for brands, utilizing the power of #1 café in Starbucks to build out the right offerings from café for the retail shopper.
• Work with Shopper team to identify best use of spend for key customers, including high ROI in-store and digital activations.

Skills

CPG brand management

Analytical skills

Partnership development

Cross-functional collaboration

Budget forecasting

Education

Bachelor's degree in Marketing/Business

MBA (asset)

Tools

Circana

Job description

Tropicana Brands Group seeks a Brand Manager for Starbucks & Pure Leaf to drive outsized growth in Multiserve Chilled retail. You’ll lead brand strategy, commercialization, and cross-functional execution with internal teams and external partners.

You will own P&L, manage budgets, and shape go-to-market plans with Starbucks, PepsiCo, and Lipton, harness omni-channel activations, and guide innovation pipelines for sustained consumer and business growth.