Brand Manager: Emerging Beverage Brands & In‑Market Growth

Preston Harris Group; Los Angeles (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Preston Harris Group in Los Angeles seeks an entrepreneurial Brand Manager for Emerging Brands in the beverage sector. You will lead strategic brand plans, work with distributors and sales teams, and build consumer connections in regional markets.

You’ll develop localized programs, manage budgets, and represent the brand at events, bars, and industry functions. The role blends strategic thinking with hands-on execution in a fast-paced, consumer-driven category.

Qualifications

• 5+ years of brand marketing experience within beverage alcohol or consumer-driven categories.
• Strong understanding of the three-tier beverage system and how brands work with distributors/retailers.
• Experience building brands in regional or emerging markets.
• Entrepreneurial mindset with a bias toward action and execution.
• Experience developing consumer-facing marketing programs from the ground up.
• Strong understanding of premium beverage, on-premise, and experiential marketing.
• Comfortable working directly with sales teams, distributors, bartenders, retailers, and consumers.
• Excellent communication and presentation skills.
• Willingness to be hands-on in the market rather than desk-based.
• Ability to balance strategic thinking with detailed execution.
• Passion for emerging brands and spotting opportunities early.

Responsibilities

• Develop and execute brand strategies for growth in targeted regional markets.
• Build localized marketing programs generating consumer awareness, trial, and loyalty.
• Partner with sales teams, distributors, retailers, and on-premise accounts to drive growth.
• Develop experiential, sampling, event, social, influencer, and consumer engagement programs.
• Identify opportunities for outsized local successes that can scale nationally.
• Manage brand budgets, calendars, agencies, vendors, and partners.
• Translate consumer insights and market trends into actionable initiatives.
• Work with distributor partners and sales reps to ensure strong execution in-market.
• Represent the brand at events, bars, restaurants, and industry functions.
• Monitor performance, analyze results, and optimize marketing programs.
• Help establish the foundation for national brand growth in coming years.

Skills

Brand marketing

Strategic thinking

Execution focus

Communication skills

In-market experience

Job description

Preston Harris Group in Los Angeles seeks an entrepreneurial Brand Manager for Emerging Brands in the beverage sector. You will lead strategic brand plans, work with distributors and sales teams, and build consumer connections in regional markets.

You’ll develop localized programs, manage budgets, and represent the brand at events, bars, and industry functions. The role blends strategic thinking with hands-on execution in a fast-paced, consumer-driven category.