Brand Manager - Regional Focus

Placements24; Roanoke (VA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Fully remote

Health/dental/vision insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a strategic Brand Manager with a regional focus to drive growth for our FMCG portfolio. This fully remote role lets you manage brand initiatives from anywhere while staying aligned with Eastern markets.

You will develop localized strategies, analyze regional consumer insights, lead cross-functional teams, and collaborate with sales and distributors to boost awareness, share, and profitability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
• Minimum of 6 years of brand management experience in FMCG with regional dynamics.
• Proven track record in developing and executing brand strategies that drive market share.
• Analytical and strategic thinking with strong problem-solving skills.
• Strong digital marketing, trade marketing, and consumer insights understanding.
• Excellent communication, presentation, and remote leadership abilities.

Responsibilities

• Develop and implement region-specific brand strategies and marketing plans.
• Conduct market analysis to understand regional consumer behavior and trends.
• Manage the regional brand budget for optimal resource allocation.
• Oversee localized marketing campaigns across channels, adapting national tactics.
• Collaborate with regional sales teams and distributors to drive awareness and sales.
• Monitor brand performance metrics and provide actionable insights.

Skills

Brand management

Regional market knowledge

Digital marketing

Strategic thinking

Leadership

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Job description

About the Role

Our client is seeking a strategic and insightful Brand Manager with a regional focus to drive brand growth and market penetration within the Eastern Cape and surrounding regions for their FMCG portfolio. This role is fully remote, allowing you to manage brand initiatives from anywhere while maintaining close contact with regional markets. You will be responsible for developing localized brand strategies, understanding regional consumer insights, and leading cross-functional teams to execute impactful marketing campaigns. This position is ideal for a seasoned brand professional looking to make a significant impact on brand performance within specific geographic areas.

Key Responsibilities

• Develop and implement region-specific brand strategies and marketing plans aligned with overall business objectives.
• Conduct in-depth market analysis to understand regional consumer behavior, competitive landscape, and market trends.
• Manage the regional brand budget, ensuring effective allocation of resources for maximum impact.
• Oversee the creation and execution of localized marketing campaigns across various channels, adapting national strategies to regional nuances.
• Collaborate closely with regional sales teams and distributors to drive brand awareness and sales performance.
• Monitor regional brand performance metrics, providing actionable insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or equivalent is preferred.
• Minimum of 6 years of brand management experience, preferably within the FMCG sector, with a strong understanding of regional market dynamics.
• Proven track record in developing and executing successful brand strategies that drive market share and profitability.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong understanding of digital marketing, trade marketing, and consumer insights.
• Exceptional communication, presentation, and leadership skills, with the ability to influence stakeholders remotely.

Benefits

• Competitive annual salary with performance-driven bonuses.
• Fully remote working environment offering significant flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and a commitment to work-life balance.
• Opportunities for professional development and career advancement within a growing organization.