Remote Brand Manager - Eastern Cape Growth Leader

Placements24; Roanoke (VA); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Fully remote

Health/dental/vision insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a strategic Brand Manager with a regional focus to drive growth for our FMCG portfolio. This fully remote role lets you manage brand initiatives from anywhere while staying aligned with Eastern markets.

You will develop localized strategies, analyze regional consumer insights, lead cross-functional teams, and collaborate with sales and distributors to boost awareness, share, and profitability.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent preferred.
• Minimum of 6 years of brand management experience in FMCG with regional dynamics.
• Proven track record in developing and executing brand strategies that drive market share.
• Analytical and strategic thinking with strong problem-solving skills.
• Strong digital marketing, trade marketing, and consumer insights understanding.
• Excellent communication, presentation, and remote leadership abilities.

Responsibilities

• Develop and implement region-specific brand strategies and marketing plans.
• Conduct market analysis to understand regional consumer behavior and trends.
• Manage the regional brand budget for optimal resource allocation.
• Oversee localized marketing campaigns across channels, adapting national tactics.
• Collaborate with regional sales teams and distributors to drive awareness and sales.
• Monitor brand performance metrics and provide actionable insights.

Skills

Brand management

Regional market knowledge

Digital marketing

Strategic thinking

Leadership

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Job description

Placements24 is seeking a strategic Brand Manager with a regional focus to drive growth for our FMCG portfolio. This fully remote role lets you manage brand initiatives from anywhere while staying aligned with Eastern markets.

You will develop localized strategies, analyze regional consumer insights, lead cross-functional teams, and collaborate with sales and distributors to boost awareness, share, and profitability.