Brand Manager

Placements24; United States; Hybrid; USD 36,000 - 55,000; Full time

Benefits offered by this job

Annual bonus

Medical aid

Retirement plan

Leave allowance

Hybrid work

Job summary

Placements24 is seeking a Brand Manager to lead strategic branding initiatives in the FMCG sector within the George region. You will craft and execute integrated marketing campaigns, manage budgets, and ensure consistent messaging across channels.

The ideal candidate has 4+ years in brand management, strong analytical and communication skills, and a track record of launching successful campaigns. This role offers a hybrid work model and opportunities for international exposure.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
• Minimum of 4 years of brand management or marketing experience in FMCG.
• Demonstrated success in developing and launching brand campaigns.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication, presentation, and interpersonal abilities.

Responsibilities

• Develop and execute brand strategies and marketing plans to drive awareness and market share.
• Manage the brand's P&L, ensuring profitable growth and budget efficiency.
• Oversee creation of marketing collateral, campaigns, and promotions.
• Conduct market research and consumer insights analysis to inform positioning.
• Collaborate with sales, product development, and agencies for cohesive execution.
• Monitor brand performance metrics and report insights.

Skills

Analytical skills

Strategic thinking

Project management

Communication

Education

Bachelor's degree in Marketing or Business

Master's degree preferred

Tools

Market research tools

Job description

About the Role

Our client is seeking a creative and strategic Brand Manager to join their expanding team in George . This role is pivotal in shaping and driving the brand's identity and market presence within the competitive FMCG landscape. You will be responsible for developing and executing integrated marketing campaigns, managing brand budgets, and ensuring consistent brand messaging across all platforms. The ideal candidate possesses a deep understanding of consumer behavior and market dynamics within the FMCG sector , and thrives in a collaborative, fast-paced environment in the beautiful Western Cape .

Key Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans to drive brand awareness and market share in the George region.
• Manage the brand's P&L, ensuring profitable growth and efficient budget allocation.
• Oversee the creation of marketing collateral, advertising campaigns, and promotional activities.
• Conduct market research and consumer insights analysis to inform brand positioning and product development.
• Collaborate with sales, product development, and external agencies to ensure cohesive brand execution.
• Monitor brand performance metrics and report on key insights and recommendations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• Minimum of 4 years of experience in brand management or marketing within the FMCG industry.
• Demonstrated success in developing and launching successful brand campaigns.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication, presentation, and interpersonal abilities.
• Experience with market research tools and data analysis.

Benefits

• Attractive salary with annual bonus opportunities.
• Medical aid and retirement savings plan.
• Generous leave allowance and opportunities for international training.
• Hybrid work model offering flexibility between office and remote work.
• Vibrant company culture and team-building activities.