Digital Marketing Manager

Placements24; Mississippi; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Fully remote work

Private healthcare

Online learning

Job summary

Placements24 is seeking a Digital Marketing Manager to lead the company’s online presence and data-driven marketing initiatives. You will drive engagement, generate leads, and support revenue growth by overseeing SEO, SEM, social media, content marketing, and email campaigns.

The role requires 5+ years of digital marketing experience, a bachelor's degree in marketing or related field, and strong analytics to optimize ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• Minimum of 5 years of digital marketing experience with proven success in George or similar markets.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing best practices.
• Proficiency with Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent analytical skills and ability to interpret data to drive decisions.
• Experience managing marketing budgets and ROI across channels.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to meet business objectives.
• Oversee SEO and SEM activities to increase organic and paid visibility.
• Manage social media campaigns, content creation, and community engagement across platforms.
• Develop and execute email marketing campaigns including list management and automation.
• Analyze website traffic and campaign performance to identify trends and optimize strategies.
• Collaborate with content creators, designers, and sales teams to ensure brand consistency and campaign effectiveness.

Skills

SEO

SEM

Social media marketing

Content marketing

Email marketing

Analytics

Budget management

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Marketing automation tools

Job description

About the Role

Our client is looking for an innovative and experienced Digital Marketing Manager to lead their online presence and marketing efforts in George . You will be instrumental in developing and executing data-driven digital marketing strategies across various platforms to drive engagement, leads, and revenue growth. This role involves overseeing SEO, SEM, social media, content marketing, and email campaigns, ensuring a cohesive and impactful online brand experience. Join a forward-thinking team in the beautiful Western Cape region and leverage your expertise to make a significant impact on our client's digital success story.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to achieve business objectives.
• Oversee all search engine optimization (SEO) and search engine marketing (SEM) activities to increase organic and paid visibility.
• Manage social media marketing campaigns, content creation, and community engagement across relevant platforms.
• Develop and execute email marketing campaigns, including list management, automation, and performance analysis.
• Analyze website traffic, campaign performance, and other key metrics to identify trends and optimize strategies.
• Collaborate with content creators, designers, and sales teams to ensure brand consistency and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success in George or similar markets.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing best practices.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent analytical skills and the ability to interpret data to drive strategic decisions.
• Experience managing marketing budgets and optimizing ROI across various channels.

Benefits

• Highly competitive salary with annual performance reviews and bonuses.
• Fully remote work arrangement offering flexibility and work-life balance.
• Comprehensive private healthcare and wellness benefits.
• Opportunities for continuous learning through online courses and industry conferences.
• A dynamic and collaborative team environment focused on innovation and results.