Brand Manager, Premium Cigar Market — In-Office, Doral

Drew Estate Cigars : The Rebirth of Cigars; Florida; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Incentives based on performance

Health, dental, vision insurance

Job summary

Drew Estate Cigars seeks a Brand Manager in Florida to translate brand strategy and consumer insights into marketplace execution and measurable business results.

This leadership role requires end-to-end brand execution, translating long-range plans into in-year go-to-market initiatives while maintaining ownership from Design to Deploy across marketing, sales, trade marketing and operations.

Qualifications

• 3-5 years of progressive brand marketing experience, ideally within consumer products or premium/spirits categories.
• Strong grounding in brand positioning, consumer insights, annual brand planning and integrated marketing.
• Experience taking brand initiatives from idea to in-market execution.
• Strong project-management skills with ability to manage multiple workstreams and stakeholders.
• Financial and analytical capability, including experience managing marketing budgets.

Responsibilities

• Develop yearly go-to-market brand growth plans.
• Translate multi-year growth strategies into in-year plans with KPIs and cross-functional responsibilities.
• Lead initiatives through the innovation process to delivery, ensuring brand and business objectives stay connected.
• Manage post-launch performance and derive learnings for future plans.
• Collaborate across Marketing, Sales, Trade Marketing and Operations to ensure successful deployment.

Skills

Brand management

Analytical mindset

Cross-functional collaboration

Project management

Verbal and written communication

Budget management

Independence and collaboration

Execution excellence

Education

Bachelor's degree

MBA or advanced degree valued

Tools

MS Word

Excel

Outlook

Internet/Explorer

Job description

Drew Estate Cigars seeks a Brand Manager in Florida to translate brand strategy and consumer insights into marketplace execution and measurable business results.

This leadership role requires end-to-end brand execution, translating long-range plans into in-year go-to-market initiatives while maintaining ownership from Design to Deploy across marketing, sales, trade marketing and operations.