Senior Brand Manager

Altadis; Fort Lauderdale (FL); On-site; USD 110,000 - 170,000; Full time

Job summary

Altadis U.S.A. is seeking a Senior Brand Manager to partner with senior leadership in shaping and executing growth for premium brands. You will own brand strategy, product innovation, consumer marketing, agency partnerships, digital and CRM, driving profitability and equity.

You will lead cross-functional teams across marketing, trade, and manufacturing to deliver integrated campaigns, price optimization, and continued brand relevance in a dynamic market.

Qualifications

• BA/BS in Marketing or related field.
• 5+ years of work experience in brand management.
• Fluent in English and Spanish (writing, reading and speaking).
• Proficient with Word, Excel, Outlook, PowerPoint.
• Experience with digital and social media tools.
• Strong communication and project management skills.
• Ability to travel up to 25%.
• Cigar industry experience is a plus.

Responsibilities

• Lead brand and portfolio strategy, identifying opportunities to premiumize the portfolio and grow brand equity.
• Drive product innovation from concept through launch with cross-functional alignment.
• Own brand performance and P&L delivery including forecasting, pricing and growth opportunities.
• Develop agency partnerships and integrated marketing plans.
• Create consumer activations, events and digital experiences.
• Develop digital engagement strategies across social, CRM and content platforms.

Skills

Brand strategy

Portfolio strategy

Product innovation

Digital marketing

CRM

Content development

Stakeholder management

English & Spanish

Education

BA/BS in Marketing

Tools

Word

Excel

Outlook

PowerPoint

Job description

Altadis U.S.A. is responsible for some of the world's most renowned consumer facing brands that have shaped the industry’s premium cigar standards.Altadis U.S.A. operates production facilities in the Dominican Republic and Honduras and partners with factories in Mexico and Nicaragua. Altadis and its affiliates employ over 5,000 employees worldwide and strive to provide them with an outstanding working environment.Altadis U.S.A. products are known for their craftsmanship, value and quality

Overview

The Senior Brand Manager will partner with senior leadership to shape and execute the growth strategy for a portfolio of iconic premium brands. The role will lead integrated brand and portfolio strategy, product innovation, consumer marketing, agency partnerships, digital and social media, CRM, content development and competitive intelligence. With ownership of brand performance and P&L delivery, the Senior Brand Manager will strengthen brand equity, elevate consumer desirability and engagement, and deliver sustainable, profitable growth.

Responsibilities

• Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth.
• Brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthen brand equity and unlock future growth.
• Drive product innovation process—from consumer insight and concept development through commercialization and launch—aligning agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition.
• Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and ongoing identification of growth opportunities.
• Develop compelling brand strategies, business cases and performance updates for senior leadership and key stakeholders.
• Partner with Trade Marketing to translate brand strategy into elevated merchandising, promotional and channel programs that increase visibility, distribution and consumer engagement.
• Develop distinctive consumer activations, experiences and event platforms that bring each brand’s positioning to life and deepen consumer relevance.
• Build an integrated digital engagement strategy across social media, content, CRM and emerging platforms to grow brand communities, strengthen consumer relationships and drive measurable results.

Qualifications

• BA/BS in Marketing
• 5+ years of work experience
• Fluent in English and Spanish (writing, reading and speaking)
• Proficient with Word, Excel, Outlook, & PowerPoint
• Strategic planning with Brand Strategy, Segmentation and Direction to drive brand growth
• Intimate knowledge and experience with digital and social media tools and tactics for business
• Superb oral and written English communication skills; ability to be creative and engaging in written communication
• Must be well-organized, detail oriented and able to prioritize & execute multiple projects simultaneously while delivering on time with excellence
• Ability to think critically, creatively, provide data-driven strategic recommendations and to see an idea through completion
• Strong work-ethic, flexiblity and willingness to get the job done and be solution-oriented
• Exceptional interpersonal skills
• Cigar experience a plus
• Traveling is required, up to 25%

Work Environment Conditions

While performing the duties of this job, the employee is regularly exposed to smoke or airborne particles. The employee is occasionally exposed to wet and/ or humid conditions. The noise level in the work environment is usually moderate.

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand; walk; use hands, reach with hands and arms; and talk or hear. The employee frequently is required to climb or balance and stoop, kneel or sit; the employee must frequently lift and/ or move up to 35 pounds. Specific vision abilities required by this job include the ability to adjust focus.