Senior Brand Manager: Premium Brand Growth & Innovation

Altadis U.S.A.; Fort Lauderdale (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

Altadis U.S.A. seeks a Senior Brand Manager to shape and execute growth strategy for premium cigar brands. You will lead brand strategy, product innovation, consumer marketing, digital and CRM initiatives, and manage P&L.

Collaboration with Trade Marketing and manufacturing partners will be key to elevating brand equity and consumer engagement. The role requires 5+ years of experience, BA/BS in Marketing, and fluency in English and Spanish, with strong communication and project management

Qualifications

• BA/BS in Marketing.
• 5+ years of work experience.
• Fluent in English and Spanish (writing, reading and speaking).
• Proficient with Word, Excel, Outlook, PowerPoint.
• Strong strategic planning and brand growth experience.
• Ability to manage multiple projects with deadlines.

Responsibilities

• Serve as brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth.
• Brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthening brand equity and unlock future growth.
• Drive product innovation process—from consumer insight and concept development through commercialization and launch—aligning agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition.
• Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and ongoing identification of growth opportunities.
• Develop distinctive consumer activations, experiences and event platforms that bring each brand’s positioning to life and deepen consumer relevance.
• Build an integrated digital engagement strategy across social media, content, CRM and emerging platforms to grow brand communities, strengthen consumer relationships and drive measurable results.

Skills

Brand strategy

P&L management

Digital marketing

CRM

Spanish

English

Cross-functional leadership

Forecasting

Education

BA/BS in Marketing

Tools

Word

Excel

Outlook

PowerPoint

Job description

Altadis U.S.A. seeks a Senior Brand Manager to shape and execute growth strategy for premium cigar brands. You will lead brand strategy, product innovation, consumer marketing, digital and CRM initiatives, and manage P&L.

Collaboration with Trade Marketing and manufacturing partners will be key to elevating brand equity and consumer engagement. The role requires 5+ years of experience, BA/BS in Marketing, and fluency in English and Spanish, with strong communication and project management