Senior Brand Manager, Premium Cigar Brands & Growth

TABACALERA USA Inc.; Fort Lauderdale (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Altadis U.S.A. seeks a Senior Brand Manager to partner with senior leadership in shaping growth strategy for a portfolio of premium brands.

You will lead integrated brand and portfolio strategy, product innovation, consumer marketing, agency partnerships, digital and social media, CRM, content development and competitive intelligence. You will own brand performance and P&L delivery, drive investment planning, pricing, and profitability while delivering sustainable, profitable growth across

Qualifications

• BA/BS in Marketing or related field.
• 5+ years of work experience.
• Fluent in English and Spanish (writing, reading and speaking).
• Proficient with Word, Excel, Outlook and PowerPoint.
• Strategic planning with Brand Strategy, Segmentation and Direction to drive brand growth.
• Intimate knowledge and experience with digital and social media tools and tactics for business.

Responsibilities

• Serve as a brand steward, strengthening positioning, desirability and consumer relevance while delivering sustainable, profitable growth.
• Brand and portfolio strategy, identifying opportunities to premiumize the portfolio, strengthen brand equity and unlock future growth.
• Drive product innovation process—from consumer insight and concept development through commercialization and launch—aligning agency partners, Product Capability teams and manufacturing facilities behind the brand vision and commercial ambition.
• Own brand performance and P&L delivery, including investment planning, forecasting, pricing, profitability and ongoing identification of growth opportunities.
• Develop compelling brand strategies, business cases and performance updates for senior leadership and key stakeholders.
• Partner with Trade Marketing to translate brand strategy into elevated merchandising, promotional and channel programs that increase visibility, distribution and consumer engagement.
• Develop distinctive consumer activations, experiences and event platforms that bring each brand’s positioning to life and deepen consumer relevance.
• Build an integrated digital engagement strategy across social media, content, CRM and emerging platforms to grow brand communities, strengthen consumer relationships and drive measurable results.

Skills

Strategic planning

Digital & social media

Storytelling & communication

Project management

Collaborative leadership

Education

BA/BS in Marketing

Tools

Word

Excel

Outlook

PowerPoint

Job description

Altadis U.S.A. seeks a Senior Brand Manager to partner with senior leadership in shaping growth strategy for a portfolio of premium brands.

You will lead integrated brand and portfolio strategy, product innovation, consumer marketing, agency partnerships, digital and social media, CRM, content development and competitive intelligence. You will own brand performance and P&L delivery, drive investment planning, pricing, and profitability while delivering sustainable, profitable growth across