Brand Manager, Pet Wellness – Hybrid Role

Wellness Pet Company; Burlington (MA); Hybrid; USD 125,000 - 175,000; Full time

Job summary

Wellness Pet Company in Burlington, MA is seeking an experienced Brand Manager to own the development and execution of brand plans, drive product launches, and lead cross-functional teams in a fast-growing pet nutrition portfolio.

You will leverage consumer insights, market data, and packaging expertise to inform strategy and creative assets, while collaborating across functions to achieve growth objectives.

Qualifications

• Bachelor’s degree required; MBA preferred or equivalent experience
• 3–5 years of CPG Brand Management experience
• Proven analytical skills and a strategic mindset
• Proficient in Nielsen or IRI
• Strong creative eye and experience in packaging and marketing asset creation
• Experience and proven ability to lead, influence, and collaborate with cross-functional teams
• Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Responsibilities

• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
• Analyze brand, product, promotional, and category performance identifying trends, risks, and opportunities.
• Lead cross-functional Innovation and Renovation projects from concept through commercialization and launch.
• Develop and execute annual brand plans that include new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize your data insights and market observations to identify new opportunity areas for the Treats business, driving thoughtful discussions to test, learn, and grow.
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Job description

Wellness Pet Company in Burlington, MA is seeking an experienced Brand Manager to own the development and execution of brand plans, drive product launches, and lead cross-functional teams in a fast-growing pet nutrition portfolio.

You will leverage consumer insights, market data, and packaging expertise to inform strategy and creative assets, while collaborating across functions to achieve growth objectives.