Associate Brand Manager

WellPet, LLC; Burlington (MA); Hybrid; USD 86,800 - 124,900; Full time

Job summary

The Wellness Pet Company in Burlington, MA, seeks an Associate Brand Manager to drive consumer insights and accelerate go-to-market strategies for dog treats and pet foods.

Reporting to Brand Director, this role blends analytics with creative marketing, leading cross-functional teams, launching new items, and shaping annual brand plans for growth in a collaborative, inclusive environment.

Qualifications

• Post-MBA CPG Brand Management: 1 year+ experience.
• Or 2+ years CPG Brand Management without MBA.
• Strong analytical and strategic thinking.
• Ability to lead cross-functional teams.

Responsibilities

• Establish and maintain deep knowledge of consumer, category, brand, and products.
• Leverage data to report brand performance and trends, driving insights.
• Identify opportunity areas for dog treats; test, learn, and grow.
• Lead cross-functional teams to execute new item launches and go-to-market plans.
• Develop and execute annual brand plans including campaigns and distribution opportunities.
• Drive growth for Wellness Pet brands and contribute to overall business objectives.

Skills

Analytical skills

Cross-functional leadership

Packaging assets

Nielsen proficiency

Strategic mindset

Education

MBA

Job description

Current job opportunities are posted here as they become available.

The Wellness Pet Company is on a mission to help the next generation of pet parents fulfill a shared life of wellbeing with their pets through a foundation of proven nutrition. We are committed to crafting high-quality pet food, dental chews, treats, and topper recipes that are made with the perfect balance of high-quality natural ingredients paired with the latest scientific research and technologies. As a community of people working together, Wellies are positively obsessed with how to deliver proven health outcomes that pet parents can see and pets can taste. Wellies bring their best to work every day, come ready to collaborate, embrace the hard things, and own their outcomes.

This role reports to the Brand Director and is based out of our Burlington, Massachusetts office four days a week, working remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

What You’ll Accomplish:

As an Associate Brand Manager, you will cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies. In this role, you will:

• Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
• Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights.
• Utilize your data insights and market observations to identify new opportunity areas for the dog treats business, driving thoughtful discussions to test, learn, and grow.
• Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
• Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
• Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!).
• Be a key contributor to the management and growth objectives of the Wellness Pet business.

Who We’re Looking For:

Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Always starts with the consumer
• Is dedicated to doing it right the first time
• Brings their best every day
• Has an all-in mindset
• Embraces the hard things and does them right away
• Owns their outcomes
• Gives back to their community

The ideal candidate will possess:

• A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA
• Proven analytical skills and a strategic mindset
• Proficient in Nielsen or IRI
• Strong creative eye and experience in packaging and marketing asset creation
• Experience and proven ability to lead, influence, and collaborate with cross-functional teams
• Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities

Why Wellness Pet?

We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

The annual salary range for this position is $86,800 to $124,900 based on a full‑time work schedule, anticipated responsibilities, market benchmarks, and organizational equity. Compensation may vary within that pay range depending on the selected candidate’s professional background, experience, operational needs, and other considerations permitted by law. The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.